India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Mouton Woos China with their Painter

Posted: Tuesday, 30 November 2010 18:16

Mouton Woos China with their Painter

While Lafite etched the lucky number eight in Chinese a couple of weeks ago and won the hearts and wallets of the Chinese wine buyers for their 2008 vintage, the other arm of the Rothschild family, Mouton has released the 2008 label in keeping with the tradition started in 1945 of some famous painter donating the painting, by commissioning the services of a well-known Chinese painter, Xu Lei, perhaps keeping the lucrative market in mind.

Click For Large ViewHis drawing for Mouton takes up the classic theme of the ram, the emblem of the Château. Perched on top of a delicately delineated rock, his ram asserts the role of a great wine as a link between people and cultures, from one hemisphere to the other of planet wine.

Born in 1963, the resident of Beijing, Lei combines the Chinese pictorial tradition and Western modernity. He is artistic director of the Today Art Museum, an important museum of contemporary art, in the Chinese capital. Known throughout the world, Xu Lei's work has been shown in Europe, USA and his native China.

Since 1945, every vintage of Château Mouton Rothschild every vintage has been illustrated with an original art work by a great contemporary painter. In 1924, Baron Philippe de Rothschild had the famous poster designer Jean Carlu create the Mouton label to celebrate and salute his first vintage bottled entirely at the château,. However, he was ahead of his time and the initiative remained in isolation. However, in 1945, he revived it to mark the end of World War II with the "V" for Victory, drawn by the then young painter Philippe Jullian.

Initially, Baron Philippe chose painters from amongst his friends, such as Jean Hugo and Jean Cocteau. In 1955, Georges Braque agreed to illustrate the vintage. He was followed by great artists like Dali, César, Miró, Chagall, Picasso, Warhol and etc. according to the company Press Release announcing the release of this year’s label.

Late Baron’s daughter, Baroness Philippine de Rothschild started getting the artists to paint for the Chateau in the 1980s. Prince Charles gave his painting for the 2004 edition. The artists receive no fee for their work but are given the Chateau wines of Mouton Rothschild.

Over the last couple of decades, the collection has formed the basis for an exhibition, "Paintings for the Labels", and is shown in many museums throughout the world.

For earlier related articles click

Prince Charles’s Painting on Mouton’04 label

2005 Mouton-Rothschild Labelled


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet