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India’s Old Normal is World’s New Normal in Wine

India’s Old Normal is known to have most wine consumption before dinner and without food but the initial study by the London-based Wine Intelligence suggests that there was an increase in tendency of consumers drinking wine outside the mealtime but despite closure of online trade the overall consumption has remained fairly constant, writes Subhash Arora who suggests that the wine consumption in India has been badly affected in India, primarily due to choked supplies, making it a disastrous year for wine sales ..more

Friday, 02 October 2020 23:58

Any Price Increase would be suicidal for Indian Wine Industry

Indian wine industry has suffered a serious jolt with practically no sales due to the overall ban on alcohol products in April followed by limited sales with generally higher taxes, putting the fragile industry on an even more precarious condition but the rumoured price increase at this point would be really suicidal, feels Subhash Arora who finds a strong support from producers for maintaining the price line despite media reports that price increase is imminent, a suicidal step at this point ..more

Wednesday, 22 July 2020 13:48

The Wine Paradox

Wine is an interesting subject-on one hand it is merely a food product-like a condiment that gives synergy to food for a gourmet and on the other you could immerse yourself in this vast subject so much that one lifetime is not enough to learn all about it, making it the Wine Paradox, writes Subhash Arora who believes one can evolve from being a novice enjoying the journey to the other end with extensive learning throughout his or her life, without being anxious about how much more there is to learn ..more

Tuesday, 16 June 2020 20:48

Blog: My Journey with Sula and Samant

I learnt about Rajeev Samant, Founder Director of Sula Vineyard in 2001 but got to meet him only in 2003 at a DWC Tasting, followed by innumerable meetings and events at various places, watching his vision and the Rise and Rise of Sula Vineyards closely as he took the company from 4000 cases in the first year to one million cases a couple of years back, reminisces Subhash Arora who feels that with various PE investors his hands seem to be slightly tied now, despite the millions he made personally ..more

Sunday, 31 May 2020 23:30

Aldi Budget Wine Cooler- A Product Idea for Atmanirbhar Bharat

If one sat down and tried to estimate the bruising of all the wine locked up in warehouses that switched off the air-conditioning, one would be inclined to pull his hair, but at least those who possess a wine cooler in the house or wherever, would not lose the quality of the liquid inside, and with the Government of India, extending facilities to manufacture products under the Atmanirbhar Bharat scheme, some entrepreneur would surely like to emulate the budge wine cooler being launched in Australia by Aldi for only Rs. 13,500 ..more

Saturday, 23 May 2020 23:50

Alcohol Sale becomes a Darling Topic for Media

Since the new guidelines during Lockdown 3.0 by the government allowed opening the sale of wine and liquor in States that so desired, there has been a mixed reception by the States that allowed selling in a controlled fashion and following social distancing, the thirsty alcoholics and pleasure seekers thronged the wine and liquor shops ahead of them opening and throwing all caution to the winds, reports Subhash Arora ..more

Wednesday, 06 May 2020 18:15

Air Dolomiti- Italian Wine Culture in the Sky

Most airlines give a rather shabby treatment when it comes to wine, with most ordinary wines generally served in plastic bottles and with not many options, but Air Dolomiti, the regional subsidiary of Lufthansa, serves Italian wine culture during short flights from Frankfurt/Munich to cities in Italy as Subhash Arora discovered during a flight from Florence to Frankfurt, where they served 3 wines- all of good quality and were available in plenty for the passengers in the 128-seat aircraft which was neat, clean with lively colour and punctual with very courteous service ..more

Thursday, 12 March 2020 07:26

Blog: If wishes were horses, wine would ride as King Beverage in India

India is a market more complex than the First Growths of Bordeaux and the opinions and level of optimism vary from individual to individual, State to State but when it is a question of putting money where the pen is, I like to advise a slightly cautious and longer term approach because money and efforts are invested, and so I would like to caution the readers who might have read a rather over-optimistic Article about wine scene in India, writes Subhash Arora. ..more

Friday, 14 February 2020 21:47

From our Archives- Indian Wine Industry in 1990

The Rig Veda refers to it, the god Indra is known to have a weakness for it, and European visitors to the court of Mughal emperor Shah Jahan are said to have savoured it. Nevertheless, the last time an Indian wine got pride of place at an international event was at the Great Calcutta Exhibition in 1884. But now the Indian wine industry seems set for a revival with a fizz and a pop. ..more

Wed, 12 February 2020 10:55

Blog: Tale of ‘The Two Popes’

Just the other day I watched the new movie ‘The two Popes’ on Netflix, based on the chain of events that made Pope Benedict from Germany to resign due to ill health and Pope Francis from Argentina who was elected subsequently in 2013 taking over. This made me think and do some research and locate some famous quotes on wine that go beyond the traditional Sacramental wines, by Pope Francis and Pope John XXIII (1958-63) from Italy, writes Subhash Arora who feels that the government of India could take some fruitful lessons too ..more

Wed, 08 January 2020 13:33

Blog: Gloomy Outlook for the Indian Wine Industry

Barring the global meltdown of 2009-2011, the nascent Indian wine industry never had is so bad as this year with both the Indian and imported wines seeing the red flag, expecting a de-growth of 0-30% with an overall reduction expected at over 15% including imported wine, claims Subhash Arora who feels next year is destined to be difficult as well for Indian wines with damage to the current crops as high as 50% in some areas of Maharashtra due to the recent unseasonal rains, resulting in shortage of grapes and increase in prices during the next harvest in 2020 ..more

Wed, 18 December 2019 13:20

Blog: Is Wine Culture growing in India?

Wine culture is relatively new with the availability being only for 2 decades and it has been growing steadily but there are so many impediments that the initial excitement has not been converted to a flourishing wine culture, writes Subhash Arora who takes you through the journey thus far and suggests ways to make it grow faster ..more

Monday, 25 November 2019 22:54

James Suckling and High Ratings

I am swamped with mails from producers around the world, who send me their commercial emails with prices and almost always ratings of wine critics-most of them from James Suckling who is riding high in the world of Ratings after Robert Parker cooled off and when I got to know of an Italian fine wine in India rated 99 points I decided to do a bit of research and share with the readers my findings, writes Subhash Arora ..more

Friday, 25 October 2019 15:21

Incomprehensible Excise Policy makes Restaurants run out of Wine and Whisky

The incomprehensible excise policy 2019-2020 is not only hurting several businesses but also resulting in a dip in excise collection during the current year as there has been practically no sales of wine or liquor by the importers since the fresh current excise policy was declared on August 14 and has made distributors go into a wait mode with nobody applying for a renewal, writes Subhash Arora who feels a continuous dialogue between the department and stakeholders is necessary with all the stakeholders to remove the current impasse, especially for the spirits industry ..more

Thursday, 10 October 2019 11:16

Scrapping of Article 370 in Kashmir bodes well for Wine Industry

By all accounts, Article 370 in Kashmir will soon be scrapped after the constitutional formalities are completed and after initial resistance that might last for weeks, months or even more; denizens of Kashmir are expected to accept the new dispensation, paving way to new industries coming up and the better quality of wine that can be produced in the cooler climate region of Kashmir Valley, will be one of the realistic possibilities, say Subhash Arora ..more

Tuesday, 06 August 2019 16:53

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Private consultancy devoted to promotion of wine culture in India through various programmes including wine appreciation evenings, short term courses, wine trade shows, organising visits of foreign wine producers, helping in location of distributors, offering information on the market and the importers and Indian producers. Publishers of delWine -


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