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Posted: Sunday, 08 August 2021 13:33


From Archives (2006): Sula to Step Up Production to 1.5m Bottles

Aug 08: Sula Vineyards has set a target of manufacturing 1.5 million bottles in fiscal 2006-07, reports www.newkerala.com quoting a Press Trust of India dispatch. In the previous financial year, the company produced 1.1 million bottles.

Sula's CEO Rajiv Samant believes the target is realistic because wine consumption is growing at 25-30% in the country. The company was set up in 2000 at Nashik and its wine is available at the finest hotels and restaurants all over the country, besides being exported to the UK, US, France, Italy, Canada and Singapore, Samant said.

Sula's Californian wine-maker Kerry Damsky added that the Indian wine market had seen a high growth in the past five years because of "a change in the drinking habits of Indians, higher disposable incomes, the rise in the number of foreign tourists coming to the country and favourable government regulations and policies."

Sula is today a million-case a year giant. But in 2006-7 (15 years ago), the target of 125,000 cases was considered very ambitious as they had produced a little over 92,000 cases in the previous year-editor  

May 16, 2006:

Subhash Arora


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