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Posted: Tuesday, 22 June 2021 22:32


Prowein to organise ProWine Mumbai on 17-18 November

June 22: Messe Düsseldorf India, one of the leading trade fair Organizers in India, has announced expansion of its ProWein Education Campaign held in 2018 and 2019 to ProWine Mumbai, bringing together the Wine and Spirit fraternity to a major international event in Mumbai, according to a Press Release

ProWein, which takes place in Düsseldorf every year (2020 and 2021 cancellations notwithstanding, thanks to Covid), was the sponsor for these  Campaigns in 2018 and 2019 in India. The positive response and great appreciation of the industry stakeholders at ProWein Educational Campaign coupled with the sector’s growth forecast prompted Messe Düsseldorf India to enhance the event into a fully-fledged trade fair with a comprehensive conference program, bringing together the Wine and Spirits industry in India in form of masterclasses, educational seminars and promotional activities.

ProWein Educational Campaign therefore, now becomes ProWine Mumbai and is scheduled on 17 - 18 November 2021 at The St. Regis Mumbai. ProWine Mumbai will be jointly organised by Messe Düsseldorf India and All Things Nice, a leading wine, spirits and luxury marketing consulting and events agency.

Also Read : ProWein 2021 postponed by a Year due to Covid-19

Mr Thomas Schlitt, Managing Director, Messe Düsseldorf India says, ‘We are very excited to include ProWine Mumbai to the family of the ProWein World. By doing so, Messe Düsseldorf India continues to adapt its global expertise in developing new subjects to promising markets like India. This initiative provides an opportunity to create a unique meeting point for the entire Wine and Spirit market in India, where the community and industry experts join to further cultivate the growth of the industry.’

The previous editions of ProWein Educational Campaign attracted 16 speakers for 18 masterclasses representing 87 domestic and international brands with 400 delegates for wine and spirit tastings by industry experts, workshops, discussion forums and presentations.

The two-day events at ProWine Mumbai 2021 is anticipated to be the leading international event in the Wine, Spirits and the allied industry in India bringing exhibitors from International and Indian wine and spirit companies along with masterclasses which will be led by leading industry speakers and experts.

Also Read : ProWein in March by Messe Düsseldorf postponed due to Coronavirus

Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry and even more important in India. All Things Nice was instrumental in curating some of the masterclasses and marketing of the previous editions of ProWein Educational Campaigns.

There will also be a networking evening for trade attended by HORECA, trade media, the wine and spirits trade and a consumer tasting evening on the evening of Day 2. All safety protocols for the ongoing pandemic will be put in place by the venue and organisers for the trade visitors as well as consumers attending the event.

The event website: www.prowine.in will be available soon for more information about the event updates and further information. You may also contact Messe Düsseldorf India Pvt. Ltd via Email at BitS@md-india.com or visit www.md-india.com for details.

Meanwhile, the next Show-stopper global event Prowein will be organised in Düsseldorf on 27-29 March 2022. ProWine Hong Kong will be held on 7-9 September 2021, followed by ProWine Sao Paolo on 5-7 October 2021, ProWine China in Shanghai on 9-11 November 2021 and ProWine Asia in Singapore on 10-13 May 2022.  

Also Read : Prowein Education Campaign in Mumbai Lauded by Full House

Trivia- Most of our viewers are perhaps already aware that ProWein, being a German event is spelt as Wein (German for wine) but when it is held outside, it is spelt in the English way as ProWine Asia, ProWine China, ProWine Hong Kong, ProWine São Paulo - and now ProWine Mumbai.

Subhash Arora


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