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 Run by Messe Düsseldorf Asia, a 100% subsidiary of Messe Düsseldorf in Germany, jointly with Singapore Exhibition Services which runs the most prestigious food and wine show in South East Asia- FHA (Food and Hotel Asia) in Singapore biennially, is co-located with the 20th edition of FHA 2016 and will essentially take over the wine and spirits aspect of the Food and Hospitality Asia event and run concurrently.
It will be modeled after Prowein which has now been globally recognised as a key annual fair for the wine and spirit sector. Started in 1994 by Messe Düsseldorf in Germany, Prowein has become the biggest wine show in the world and has gained a reputation as a leading hub for the wine and spirits sector, and is increasingly seen as a trend event and order platform with international appeal. ProWine Asia seeks to bring in the same sophistication, expertise and robust global flavour of exhibitors to Singapore and Southeast Asia.
The inaugural ProWine ASIA 2016 has already attracted strong international participation from worldwide renowned wine and spirits producers, distributors and industry stakeholders. It has received a strong vote of confidence from both international group pavilions and individual exhibitors across 17 countries and regions, including Australia, Austria, Argentina, Canada, Chile, France, Germany, Greece, Hungary, Italy, Japan, Portugal, Russia, Singapore, South Africa, Spain and USA.
Some of the key confirmed exhibitors include producers and distributors from France, Italy, Singapore and Spain, led by SOPEXA, ICEX, Prodeca, Singapore Manufacturers’ Federation, and Winalia. Exhibitors in the international group pavilions include Ambrosia, Armagnac Castarede, Bottles and Bottles, Champagne J. De Telmont, Chateau Condamine Bertrand, Famille Laudet, Far East Distillers, JC Wine & Spirits, Makoto-Ya, Pierre De Segonzac, Vinovalie and many others. Individual exhibitors include Angus Dundee Distillers, Boutinot, Cognac Guy Lheraud, Hammeken Cellars, Jackson Family Wines and Sileni Estates in New Zealand (wines imported in India by Prestige Wines).
Just like Prowein, The Show is limited to professionals only. Trade visitors to the event can look forward to participating in more than 300 tasting sessions, master classes, in-depth seminars, lectures and presentations hosted by various key industry players. They will also get a chance to take part in workshops that will cover topics including autochthonous (indigenous) grape varieties and the diversity of wine. This makes the Show very valuable for Sommeliers and hotel and restaurant industry professionals who can hone their professional skills through tastings and other programmes.
With 7 million new drinkers joining the Southeast Asian market every year, the region appears to be gaining a lot of importance. Interestingly, whereas the competing Vinexpo has made Hong Kong as its base for Hong Kong Vinexpo every two years in odd years like 2015, the biennial ProWine Asia appears to aim at participation in even years like 2016. FHA Singapore has been extremely popular with the Food and Hospitality Industry in India and undoubtedly the wine professionals will be flocking to this Show in good numbers to meet their principals or prospective sellers or just to keep up with the dynamic wine world.
Interestingly, the organisers Messe Düsseldorf have re-deigned their logo that uses ‘ProWein’ in Germany but ‘ProWine’ in China earlier and now ‘ProWine’ in Singapore.
For more information, visit http://www.prowineasia.com/. If for any reason you are not able to visit the Show, there is the existing show ProWine China in Shanghai later in the year from 8-10 November, 2016. |