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Wine Glasses: Lucaris to Charm India with Swarovski

Posted: Tuesday, 16 October 2012 15:36

Wine Glasses: Lucaris to Charm India with Swarovski

October 16: Lucaris Crystal introduced their Lucaris Swarovski Crystal Charm Wine Glasses at a launch in Mumbai last month, offering an alternative to Riedel glasses, interestingly using Swarovski elements as a USP for market penetration, writes Subhash Arora, who was in Hong Kong recently and studied their whole glass range

With Austria established as a Brand for fine wine glasses, thanks to companies like Riedel, Lucaris has decided to take on the mighty Riedel by introducing glasses using Swarovski Crystal Charms Collection as bait.

The high-end glasses weighing 800 gms were launched at a dinner at Indigo, reportedly to a good response, but surprisingly are being marketed through India Times Shopping website which is not known for high end glasses but perhaps this is a precursor to the entry of luxury products on the website. The list price of Rs.8000 for 6, is discounted by 19% for the red, white and champagne glasses all of which are available at Rs.6500 per set including shipping and an option of 3 or 6-month EMIs.

As a contrast, Riedel glasses are available at an MRP of Rs. 680 each for the Overture Range and Rs.1150 each for the WINE series, both available from the distributor Grapes to Glass in Mumbai.

Arora was in Hong Kong recently as a judge at the 4thedition of Hong Kong International Wine and Spirits Competition (HKIWSC ) where Lucaris was a sponsor for the Test your Palate event held for the trade and public for the first three evenings and studied their full glass range at the Sponsor’s stall.

Lucaris Crystal is the higher-end glass producing division of the 33-year old Ocean Glass Company of Thailand which has captured a big chunk of the Indian wine glass market share because of the proper shape - designed on the lines of Riedel but at affordable prices. With the cost of around Rs.90-130 (US$1.7-2.5), they are highly in demand from restaurants and regular users, though the 5-star hotels are trading up to Riedel, Spiegelau (also owned by Riedel), Schott Zwiesel and a host of Italian, French and German companies with fancy shapes but recommended as luxury stemware.

As a marketing strategy, Lucaris has come out with different series, naming them after a popular Asian city. Bangkok Bliss, Tokyo Temptation, Shanghai Soul are some of the exotic names. In June they released the Hong Kong Hip series. The glasses retail for HK$159-169. If one buys 6 glasses, the Swarovski crystal charms are thrown in for free. The charms are essentially useful for banquets, parties or to designate a particular person in the family or just as a value-add for lovers of Swarovski which is known as a luxury fashion accessory as well as for house decoration pieces and artifacts. Both Riedel and Swarovski are Austrian-based companies.

In a rather inaccurate statement by the company - ‘Lucaris brings to India for the first time the crystal stemware for the most enjoyable dining and wining experience,’ - the company has overlooked the other luxurious brands already present. Companies like Riedel have been marketing crystal wine glasses in India for at least over a decade when Sanjay Menon of Sansula had introduced them in the Indian market.

Lucaris, limited edition Crystal Charm Collection are advertised to be exclusively available on only for a limited period though their distributor for Delhi, K I Glassware in Karol Bagh, confirmed that they are available with him.

How much the Luxurious Lucaris would dent the Indian market remains to be seen but the Indian fashionistas’ love for the Swarovski crystals is bound to charm a section of the visual-sensitive market, at least the females; it might even motivate the Thai public-limited company to come out with a new Series called Bombay Bollywood or Bollywood Blues or some such names recommended by ad gurus like Prahlad Kakar.

Subhash Arora



Satish Arora Says:

Dear sir, The Lucaris sets along with Swarovski crystal charms is available only as a limited edition collection from Pls purchase from there. We can only offer the sets without the crystal charms. Thanking you, Best regards, Satish arora, K I Glassware

Posted @ October 17, 2012 17:40


Debra Elaine Meiburg Says:

Thank you Subhash! I Love the Swarovski rings...these sorts of identifiers are a MUST in our household (otherwise I tend to pick up whichever glass is closest to hand, which causes endless debate with husband Patrick, haha). Debra

Posted @ October 17, 2012 14:50


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