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Spanish Armada Lands at Mumbai

Posted: Saturday, 18 February 2012 13:36

Spanish Armada Lands at Mumbai

Feb 18 : Perhaps for the first time in the Indian wine history, a full double container of Spanish wines from 9 wineries has landed in Mumbai with the biggest single shipment of Spanish wines and food that will be soon available in the Maharashtra market at the first instance through an Indo-Spanish Joint Venture, according to a company release.

The 40 foot container imported by Vinomotions may sound adventurous to some but the bold step was needed to mark the presence of Spanish wines, says Subhankar Ghosh, Director and CEO of Nobel Exim India Pvt Ltd, promoter of Vinomotions. ‘I believe this historical Spanish venture within the Indian wine sector is very important,’ he adds

The   Wineries   under  the  Vinomotions’   Portfolio  are   - Viña  Tondonia and   Bodegas Estraunza  from  D.O.  Rioja,  Marques de  Valdueza  from Extremadura,  Mont Ferrant  from D.O. Cava, Rovira Baques  from D.O. Catalunya,   Baronia  De Turis  from  D.O.  Valencia,     Licores  Baines  Pacharan   from  D.O.  Navarra,  Valduero   from  D.O.   Ribera Del Duero. The company is also importing spirits from the  the oldest   distillery  from   Spain – Destilerias Manual Acha  from  Basque Country. 

This  is by far the largest collection  of Spanish Wine  & Spirits   launched  to  India in one go,  so far, with wines understandably handpicked  by   Nobel Resources, based  on  an excellent quality/price ratio and is expected to give tough competition to the well-established Spanish brand Torres. It also covers a much wider canvas of Spanish wine regions and a bigger choice would be available to the Spanish wine lovers and those who love the excitement of trying different wines. 

The portfolio has been built upon the successful events where trade samplings were carried out with wines from these 9 wineries at the  ‘Discover Spanish Taste’  held  at  the  Grand Hyatt,  Mumbai  a couple of months ago, followed by a couple of events at the  Wodehouse Gymkhana,   Nariman Point  and   the Pali  Village Café,  Bandra.

Currently 10 labels have been registered in Mumbai, 15 more will be registered during the next financial year, says Subhankar who adds that Delhi is the next destination to conquer.

Vinomotions  has also launched  the premium line of Spanish food products  comprising  of  Gourmet  EV olive oil from Marques de Valdueza  and La Carrera,  Spanish chilies from La Legua  and  cocktail  Olives mix from Jolca.

Vinomotions  is  promoted  in India  by   Nobel  Resources,   an  Indo-Spanish JV  providing  turnkey solutions  from  Import  to   commercialization of   Spanish  products   to  the  Indian  Sub-continent     headed   by  Sandra Chinchilla, Executive Director   and   Subhankar  Ghosh,  CEO.  

Indian wine market needs adventurous importers like Vinomotions and one hopes Indian palate is ready and willing to explore the unchartered territories. They would be amply rewarded for the risks they may take in trying out these new products. DelWine is quite supportive of the venture and hopes it will help increase the wine market.

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