Nov 13: Consorzio Chianti Vino dropped a bomb shell on Consorzio Chianti Classico  on Monday morning by announcing that Chianti docg would also be introducing a top end wine appellation Chianti Gran Selezione and the Consorzio Vino Chianti Classico is hopping mad and crying foul at this step which they say is nothing but copying and creating confusion in the world market where there is already enough, writes Subhash Arora who feels it is an internal matter but believes it being a trademark issue would invite an instant legal war in India
       
 
  
    To those uninitiated readers who are surely confused after reading the  introductory paragraph, suffice it to say that there are two different  appellations known as Chianti Classico and Chianti, both of which have earned a  DOCG appellation but as the name suggests, Chianti Classico is a much smaller  designated area in Tuscany and commands a premium; with a justified belief that  due to the true expression of terroir and much stricter rules of processing,  Chianti Classico is generally a superior wine, although the bottom end of  Chianti Classico may not be as good as the upper end of Chianti and a few areas  like Rufina can claim to make a Chianti as good as Chianti Classico.
To those uninitiated readers who are surely confused after reading the  introductory paragraph, suffice it to say that there are two different  appellations known as Chianti Classico and Chianti, both of which have earned a  DOCG appellation but as the name suggests, Chianti Classico is a much smaller  designated area in Tuscany and commands a premium; with a justified belief that  due to the true expression of terroir and much stricter rules of processing,  Chianti Classico is generally a superior wine, although the bottom end of  Chianti Classico may not be as good as the upper end of Chianti and a few areas  like Rufina can claim to make a Chianti as good as Chianti Classico. 
   When delWine learnt about this unusual and shocking announcement, it  inquired from Consorzio Vino Chianti Classico which replied ‘we strongly oppose  their decision regarding the planned modification and find it incredulous  because its purpose is a management strategy that is non-constructive, totally  lacking innovative and original ideas’. 
     
  ‘We are deeply saddened that Consorzio Chianti intends nothing more than  rehashing our  promotional strategy of introducing in 2014 Gran Selezione,  with identical features such as alcohol content, maturation period, and a ban  on using flasks (fiasco), and obligatory certification for selling wines in  bulk and un-bottled.’
   Giovanni Manetti, current Chairman of the Consorzio Vino Chianti Classico  said in strong words, “We will categorically oppose the Chianti Gran Selezione  proposal in all our institutional offices. We have undergone a full frontal  attack which jeopardises the longstanding working relationship within the Tuscan  wine producing sector, strongly supported and motivated by the Regional  Administration, which has viewed us until now as involved and active leaders.”
    ‘Consorzio Vino Chianti had announced a few days ago about the increased  sugar content in Chianti wine, presumably to appeal to the preference in  foreign market, especially Chinese and American. Now they are talking about a  strategy to improve product quality- just enough to generate confusing messages  to consumers and deprive Chianti producers of clear long-term prospects.’
‘Consorzio Vino Chianti had announced a few days ago about the increased  sugar content in Chianti wine, presumably to appeal to the preference in  foreign market, especially Chinese and American. Now they are talking about a  strategy to improve product quality- just enough to generate confusing messages  to consumers and deprive Chianti producers of clear long-term prospects.’
   
     In a bid to enhance the quality perception  of Chianti Classico wines, the Consortium had discussed and debated for three  years, culminating in the introduction of the highest-end Chianti Classico Gran  Selezione as a category through a government decree passed on 29 January 2014.  This was even higher in hierarchy than Chianti Classico Riserva. 
   Stringent specs and controls have been laid out for a wine to qualify as a  Gran Selezione. Among many other chemical, organoleptic tests to be passed by  the samples, the wines must be made from grapes grown within the estate. The  minimum alcohol requirement is 13% as compared to the 12% for Chianti Classico  and 12.5% for Riserva. The solid extracts must not be less than 26 gms/l as  compared to 24 gms/liter for Chianti Classico and Riserva over 25 gms/l. 
   Genesis of Chianti Classico and Chianti
   The roots of Chianti Classico go back to 1716 when the Grand Duke of  Tuscany Cosimo III established the boundaries of the Chianti wine  production zone- between the cities of Florence and Siena. In the early 20th century, when Chianti was  becoming ever so famous, the production area could no longer meet the growing  domestic and international demand. Chianti began to be produced outside the  original Chianti zone but still under the name of Chianti.
    Consortium for the Protection of Chianti wine and its trademark of  Origin was established in 1924 to safeguard the quality and interest of this  zone. The Consortium chose Gallo Nero (Black Rooster)  as its symbol. In 1932 the suffix ‘Classico’ was added to  distinguish the original Chianti from that produced outside  the defined production zone. In 1996, it became an independent DOCG. In 2010  the two appellations, ‘Chianti’ and ‘Chianti Classico’, were classified  separately. Today ‘Chianti’ wines can no longer be produced in the Chianti  Classico production zone.
Consortium for the Protection of Chianti wine and its trademark of  Origin was established in 1924 to safeguard the quality and interest of this  zone. The Consortium chose Gallo Nero (Black Rooster)  as its symbol. In 1932 the suffix ‘Classico’ was added to  distinguish the original Chianti from that produced outside  the defined production zone. In 1996, it became an independent DOCG. In 2010  the two appellations, ‘Chianti’ and ‘Chianti Classico’, were classified  separately. Today ‘Chianti’ wines can no longer be produced in the Chianti  Classico production zone. 
   Confusing and Confounding
   Despite their efforts to differentiate Chianti from Chianti Classico which  is more expensive due to its inherently perceived better quality in the world  market, the customers from US to China and even in India do not fully  appreciate the difference and diversity in Terroir and the cheaper Chianti  finds a flourishing market. The popularity of Chianti through the previous  century had resulted in producers making Chianti in bulk with cheaper prices  and in the 1960s and 1970s the product received a very negative publicity  globally, resulting in a sharp fall in reputation and sales. Since then the  conscientious producers have made discernible efforts to produce Chianti of  better quality that even competes at times with Chianti Classico.
   Chianti Classico production  zone spreads from the South of Florence to Siena, encompassing 9 sub-zones  within the provinces of Florence (FL) and Siena (SI). Going from North to South  these sub-zones are: 
   
     
       |    | 1.  | San Casciano Val di Pesa (FL)  | 
     
       |    | 2.  | Greve in Chianti (FL)  | 
     
       |    | 3.  | Tavarnelle Val di Pesa (FL) (different than Tavernelle in    south Montalcino)  | 
     
       |    | 4.  | Barberino Val d’Elsa (FL)  | 
     
       |    | 5.  | Poggiobonsi (SI)  | 
     
       |    | 6.  | Castellina in Chianti (SI)  | 
     
       |    | 7.  | Radda in Chianti (SI)  | 
     
       |    | 8.  | Gaiole in Chianti (SI)  | 
     
       |    | 9.  | Castelnuovo Berardenga (SI) (only a part)  | 
   
   
    Both Chianti and Chianti Classico Consortiums fall under the Tuscan Regional  Authority which promotes the world famous Tuscan Tastings of Chianti Classico,  Montepulciano and Montalcino. It added San Gimignano and even Chianti regions  subsequently, making it an 8-day affair as compared to 4 days earlier. The  annual Tasting known as Tuscan Marathon Tasting is held in February every year.  It would be interesting to see if it affects in any way in February, 2020. The  Tuscan Regional Authority has its hands full to decide the matter in a fair  way.
Both Chianti and Chianti Classico Consortiums fall under the Tuscan Regional  Authority which promotes the world famous Tuscan Tastings of Chianti Classico,  Montepulciano and Montalcino. It added San Gimignano and even Chianti regions  subsequently, making it an 8-day affair as compared to 4 days earlier. The  annual Tasting known as Tuscan Marathon Tasting is held in February every year.  It would be interesting to see if it affects in any way in February, 2020. The  Tuscan Regional Authority has its hands full to decide the matter in a fair  way. 
   For a few of the earlier related Articles, please visit
   
  
   
   Tuscan Tasting 2019: Leopolda comes alive with New Chianti Classico Collection
   Chianti Classico Gran Selezione Top Wine of Enthusiast 2015
    Tuscany Taste 2014: Chianti Classico Gran Selezione launched in Grand Style
   Chianti Classico Collection ’13: Wake Up Call from the Black Rooster
   Subhash Arora
   
    
  
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