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Posted: Wednesday, 20 September 2017 14:12

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Pre-Launch of Italics Wine Club Successful in Delhi

Sep 20: After the inauguration of the first Italics WINE CLUB- INDIA (IWC) in Mumbai, the Indo Italian Chamber of Commerce and Industry (IICCI), on Friday, 15 September, organized the pre-inauguration of the Italics Wine Club in New Delhi at the High end Luxury store of Corneliani at DLF Emporio where about 40 special invitees enjoyed fine Italian wines and snacks, writes Claudio Maffioletti, Secretary General of IICCI in India

Photos By:: Adil Arora

Click For Large ViewThe event was held in Corneliani - Man Luxury Fashion Showroom. Guests of the evening were the Delhi Business Community including Importers, Distributors of Food & Beverages, representatives of Five Star Hotels, Italian Restaurants and the representatives of Italian Institutions in India;  The Commercial Attaché of the Italian Embassy Alessandro De Masi and the Italian Trade Commissioner, Francesco Pensabene were both present. Diljeet Titus, president of the local chapter of IICCI was also present.

The evening was honored by Cav. Subhash Arora, a noted prolific wine writer, author, journalist, international judge, speaker, consultant, educator and a wine club promoter. His knowledge has been the key in promoting the IWC. During the event Cav. Arora led Click For Large Viewa wine tasting session, showcasing wines from Il Pollenza, Marco Felluga, Ocone as well as Pellegrino and San Simone being distributed by High Spirits, one of the oldest established wine importers in India. Wines from Friuli, Veneto, Campania and Sicily were showcased.

This is an outstanding achievement that paves the way for a Pan-India program of activities aimed at the promotion of Italian wine and Italian wine culture in India. The Italics Wine Club India  is part of a much larger project called Click For Large View"Il DolceVino", which aims in increase the share of Italian wine in the market in order to make Italy the main exporter of wine in India in three years (2017-2020).

To achieve this goal, IICCI has two specific objectives:

1- The creation of the Italics Wine Club-India: an instrument/group  promoted by the Indo Italian Chamber of Commerce and Industry with the aim of aggregating, organizing and stimulating the demand for Italian wine in India to address an integrated set of promotional actions to be held in each city Click For Large Viewof India (at least the most important) throughout the year.

2- Alfiere Italico: Internationally promoted certification scheme by Assocamerestero and ICMQ Institute with the aim of qualifying and establishing a community of Italian wine promoters who know how to combine good knowledge of the product, knowledge of Italian culture and territories and a good capacity for Story Telling.

In India, we are now ready to replicate the same pattern in the Indian cities of Pune, Kolkata, Chennai and Bangalore.

Italics Wine Club-India will be your master key to the best wines and territory in Italy.

Come with us, and be part of a timeless journey through the wonders of Italian Wine

and Italian Wine Culture!

For more info, visit www.indiaitaly.com/ItalicsWineClub, or write to italicswinclub@indiaitaly.com 

#ildolcevino #italicswineclub #angelsitalianwine

Video

Claudio Maffioletti

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