India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Muted Participation by India at London Show

Posted: Wednesday, 22 May 2013 16:32

Muted Participation by India at London Show

May 22: There has been muted participation by the Indian wineries at the 3-day London International Wine Fair that concluded today with the Indian Grape Processing Board not taking part this year but APEDA reportedly setting up its stand for food and beverages including wine and convincing four wineries to join, with none of the top wineries participating this time

Wineries participating through their wines are Fratelli, Mercury, Krsma and Luca. Conspicuous by their absence are the top wineries including Sula, Grover Zampa, Four Seasons and Nine Hills. For the last three years, India Grape Processing Board has been taking part by renting the space and further distributing space to 8 wineries participating at subsidized rates, with Sula and the like being a part of the Showcase.

Indian wineries have participated at the London International Wine Fair for the third year running. Perhaps the bigger wineries like Sula, Grover Zampa and Four Seasons have already appointed distributors and did not feel the need to take part or there could have been some confusion about the change of guard at the government end. APEDA, the governmental export promotion agency, handled food wines along with tea, coffee and several other commodities including wine till IGPB got the mandate to participate in the shows exclusively.

The participation is being made under the Wines of India umbrella. Mercury is looking for an importer for its Aryaa range of wines in UK. Luca is perhaps looking for expanding the business of fruit wines-its' litchi and mango wines have been quite popular in the international markets, according to the company. Fratelli is participating ostensibly because of APEDA making a special request-it has been taking part in the wine shows since inception anyway. Krsma is a boutique winery in Andhra Pradesh that has not made much impact in the Indian market yet but has developed a good reputation for its quality wines.

The officials involved with felicitating wine exports at the IGPB were not available for comment. Earlier, it had been anticipated that they would participate in any selected wine show for 3 years. Hong Kong, Prowein and London were chosen by the IGPB as the first three destinations and the participating wineries had a varied success rate at these shows.

Before IGPB took over, the export promotion was being done through APEDA only but with marginal impact. APEDA has always taken the view that the Indian wineries do not take the export seriously while the producers felt that APEDA had too many products already in their portfolio and could not do justice to the wines.

Since then much water has flowed under the bridge. There has been a big increase in export efforts by the wine industry. For example, Mercury has been participating every year to find the right importer. Veral Pancholia, the director, says that he would also like to cater to the top Indian restaurant chains in UK and influence the chefs. Fratelli has been looking to expand the market abroad as it has found quality acceptance in the Indian market.

In the meanwhile, China has participated for the first time in the London International Wine Show held from 20-22 May. Its wines have been making a rapid progress in quality and very soon China and India will be pitted against each other by the international wine community to choose their wines from.

Tags: London International Wine Fair, Indian Grape Processing Board, APEDA, IGPB, Wines of India, London International Wine Show, Fratelli, Luca, Krsma, Mercury, India- wineries, London



Subhash Arora Says:

Thanks for the comment, Girish. Yes, by top I meant big (size). I already clarified that to a reader in UK earlier. You are right about the volumes produced by the Fortified wine producers. I am not even sure if they qualify as wine but until the wine laws are in place in India, there is nothing you and i can do about it. But I do not include those in my 'top' producers -either in size or certainly quality. I openly detest and abhor these wines being called Port wines as it is an insult to the real 'Port' wines but hopefuly the GI law will soon catch up with them. However, I think cheap fortified wines made from indegenous grapes are here to stay since they do have a huge domestic market. I appreciate your feedback. Subhash Arora

Posted @ June 04, 2013 10:48


Girish M Says:

I would like to ask the Writed to clarify that Top wineries are the ones who sell volumes ! As I am always told winery in Europe done compete who are on TOP by volumes but by QUALITY wines. The TOP wineries in India are today producing the mostly PORT wines which are of POOREST NON DRINKABLE LIQUID. Unfortunately wine experts comments Top by volumes making wine sound like selling cases of whiskey n Beer!

Posted @ June 04, 2013 10:30


Capt Sanjay Gahlot Says:

Oh thanks , all in good spirit…institutions like IGPB which are basically industry driven are trying their best to facilitate participation of the industry but its all voluantary,no body can or should be compelled to do anything. Reason for smaller numbers participating is perhaps the revised strategy of big wine makers of handling their marketing efforts independently of the fairs as acknowledged by your write-up as well. But there was no dearth of enthusiasm as far as smaller group present this time is concerned.

Posted @ May 27, 2013 17:47


Subhash Arora Says:

Thanks for your comments,Capt Gehlot. By muted I meant only less participation-that's all. It was not meant to reflect on the quality of participation and the wine but only on the commentary on the participation by big companies. I have got some comments about people liking our wines and that makes me happy. Subhash Arora

Posted @ May 27, 2013 17:30


Capt Sanjay Gahlot Says:

Well! nothing can be further from truth than calling the Participation by India at London Show as muted.We had some good responses, I myself gave an interview to a radio journalist informing about Indian wine in general and also about initiatives taken by IGPB like wine net and Drafting of national Standards for wines in the capacity of CEO.Wondering who was trying to contact officials from IGPB and failed....:)

Posted @ May 25, 2013 10:47


Subhash Arora Says:

Thanks for your comments helping me clarify. By top wine companies I meant only by volume. I am glad you liked the validate my known stand that quality of Indian wines is improving. I do believe it was muted participation. Previous ones were 8. We would have liked to see 10 or more. Subhash Arora

Posted @ May 23, 2013 13:37


John clooney Says:

Not sure the so called Top wines by the writer are in the true context of quality ! As UK consumers recently had a dreadful experience by tasting zampa wines which had hit the shelve of leading supermarket which they had to stop sales due to serious quality problems. At least it was a pleasure to try some good wines at Indian booth this time where there was much interest among clients to try the wines. N had a very pleasant experience trying some good Indian wines and likes the virbrant labels of exotic flavor wines . CERTAINLY NOT A MUTED PARTICIPATION.

Posted @ May 23, 2013 13:00


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet