India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Wine India Moves: Grover CEO Moves on

Posted: Tuesday, 17 July 2012 10:20

Wine India Moves: Grover CEO Moves on

July 17 : Neeraj Verma, Chief Executive Officer of Grover Vineyards for two and a half years has resigned from the wine company and has gone back to the FMCG industry from where he had come, leaving the company without a top professional for the time being.

Verma’s resignation came in effect from June 30. Although no reasons are given for the move, Grover has been undergoing management restructuring, with  Zampa merging with it and also inducting Singapore-based  Ravi Viswanathan and later Reliance Capital buying a minority stake. The merger that should have been complete by now is still undergoing the process of completion, according to the reliable sources.

At the time of merger announcement, Verma was tipped to become the CEO of Grover Zampa. But perhaps, due to the changed philosophy of the merged entity this was not feasible. In the meanwhile, the management indecision, especially in rearranging the marketing set up, after exit of the erstwhile shareholder and distributor Brindco,  has resulted in the sales of Grover products go south, especially in  North India.

Neeraj was an ex-Hindustan Unilever senior manager with the Food Solutions division of the consumer major and had over 20 years of marketing and management experience of food and beverages, though not wine, when he joined Grover in January 2010.  At that time Kapil Grover, the owner Director of Grover Vineyards had informed delWine, ‘Moving forward, we realized that we need a full-time CEO and we were looking for someone with a strong marketing and management background and Neeraj fitted well with our requirements.’

During Verma’s leadership, the company secured ISO 22000 certification which is valid for a 3- year block at a time- till December 2013 subject to regular inspection. However the sales of the company have been going down from a record high of 83,000 cases to close to 50,000 cases in 2011-12 making it fall down to the third place in terms of market share in the premium domestic wine market. Four Seasons, with a turnover of over 65,000 cases overtook it, moving behind Sula which is laps ahead of the pack.



Sidd Banerji Says:

Reading your reports has always been so educative.A unique platform for wine knowledge in the country.Regards.

Posted @ July 18, 2012 11:10


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet