For more than a decade, NVV has been acting swiftly and pro-actively to secure global protection for its famous brand name, Napa Valley and thus enjoining the brand integrity and recall. “Consumers around the world need to be assured that when it says ‘Napa Valley’ on the wine label, the wine genuinely comes from this truly extraordinary place,’ Linda Reiff, executive director of the NVV had informed delWine and its editor, Subhash Arora during his visit to Napa Valley in February this year.
According to a report in Sunday Herald ,’ We’ve seen a great misuse of the name Napa within the US and overseas’. “That’s unfair to the vintners of Napa Valley who have worked very hard to achieve recognition for their consistent, quality wines, as well as to the consumers of our wine who rely on truthfulness and accuracy when it comes to information on wine labels.”
The oriGIn membership is comprised of approximately 350 associations of producers from more than 40 countries.
In 2007, NVV successfully secured GI status for Napa Valley in the European Union, making it the first non-EU product of any sort to secure such protection there. In the years that followed , NVV has successfully campaigned for GI status in India and Thailand. The NVV is currently, aggressively pursuing GI status in many countries spanning the globe.
We have a history of partnering with likeminded organizations, so this was a logical next-step for us,” said Pat Stotesbery, chairman of the NVV’s Napa Name Protection Committee. The NVV was a founder of the Joint Declaration to Protect Wine Place and Origin partnership. Port, Champagne, Porto and Jerez, Oregon, Walla Walla, and Washington State were some of the signatories . That partnership now features 15 of the world’s premier winegrowing regions and continues to grow.
Last fall, the Declaration partners released results of a poll that showed American wine consumers overwhelmingly consider where the region a wine comes from is an important factor when buying a bottle of wine and 96% of the respondents said that consumers deserve to know that the location where wine grapes are grown is accurately stated on wine labels. winemakers that would require that they accurately state the location where wine grapes are grown on wine labels.
“We are proud to welcome the NVV into our global network, oriGIn, where GIs from all over the world exchange their experience and coordinate their strategies. We will greatly benefit from the participation of the NVV,” said Ramón Gonzalez Figueroa, president of oriGIn and director general of the Regulatory Consejo Regulador del Tequila (CRT).
For more information on Geographic Indicators , visit http://www.origin-gi.com/ |