India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Chilean Concha y Toro buys US Fetzer

Posted: Wednesday, 02 March 2011 16:51

Chilean Concha y Toro buys US Fetzer

Mar 2: The Indian wine importer Global Tax Free Traders may be soon selling Bonterra wines in India in addition to the ubiquitous Frontera , as their principals Viña Concha y Toro announced on Tuesday the purchase of one of the top ten U.S. wine producers by volume, Fetzer Vineyards from Brown Forman Corp for $238 million in the largest transaction for the Latin American giant.

The acquisition includes a portfolio of American wine brands including Fetzer, Bonterra, Five Rivers, Jekel, Sanctuary and Little Black Dress. These brands reportedly represented volumes of 3.1 million cases and net sales of US$156 million last calendar year. It also acquires assets including 429 hAs of vineyards in Mendocino County, California; cellars with capacities of 36 million liters and 6 million liters in California and a bottling facility.

"The Fetzer acquisition is the largest transaction of this type in the company's history," Eduardo Guilisasti, CEO of Concha y Toro announced in a statement. "We believe that this transaction opens additional growth opportunities globally, as well as in the American market, with its main brands Fetzer and Bonterra," he added.

Santiago-based Concha y Toro also operates in Argentina and is Latin America's leading wine producer. Besides Frontera, the company sells Casillero del Diablo and Don Melchor in India besides the Argentine label, Trivento. Fetzer has been selling for over 7 years too by the company with its own office in India.

The sale by Brown Forman was expected and had been announced by the company in the media; it was reported earlier in delWine. Paul Varga, CEO says, “Fetzer and Bonterra have been wonderful brands for Brown-Forman over the years, but as our company has grown globally and our portfolio strategy has evolved, we believe refocusing our resources on what we deem to be our best opportunities for strong growth will provide superior shareholder returns over the long term.”   

The transaction has been submitted to the regulatory authorities and is expected to close in April 2011.


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet