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Delhi Wine Club

Posted: Thursday, 26 August 2010 13:35

Four Seasons Capture T3 Delhi

UB owned Four Seasons has scored the first goal for Indian wines at the newly opened T3 terminal at the Indira Gandhi International Airport in Delhi with a complete range of their white, red and rose wines adorning and monopolizing  the Duty Free display carts, while the monolithic House of LVMH rules the roost in the Champagne  section, writes Subhash Arora

Tucked in the middle at the rear section of the Duty Free wine and liquor- oops , liquor and wine store, is looking attractive with stacks of Moet et Chandon priced at $52, Veuve Clicquot Ponsardin (VCP) adding basanti yellow charm at $58 and the big daddy of’em all- Dom Perignon (DP to the uncommon drinkers and status seekers) at the princely $165 a bottle, hogging most of the Champagne space with Piper Heidsieck and Charles Heidsieck fighting for more space on one shelf, selling at $50. People to whom any sparkling wine is Champagne may settle for about 4 bottles of Martini bubbly in lieu of the VCP.

The complete range of Four Seasons regular labels is available at a one-price of  $10 while the recently introduced Reserve range sells for $20. This bottle is decidedly leader of the pack when it comes to packaging-with an impressive and classy gold label and a beautifully styled box. It is a bonus that the wine drinks very well too.

Though it appears a tad too expensive (most people by now are smarting to our long- held belief that duty free shops seldom offer value for money but are great because of convenience and last minute pick up and since they have a captive audience, prices are marked accordingly-with occasional marketing gimmicks thrown in), it is definitely the best value-for-money Indian wine if you are carrying a bottle or two for your hosts or business clients overseas.

It would seem unlikely that Mallya Monopoly will last for long but the company has taken a pole position in the Formula-W race for wine sales at the duty free shops and is exploiting the opportunity rather well in creating a premium brand image for itself- with an impressive tent card display claiming it has been placed on the ‘Palace on Wheels’ wine list, is a big help too.

Viña Sol from Torres is another wine which was just being offloaded onto the shelves and is being given a lot of space. Unfortunately, the girl on the job did not know the price and the cashier was not available momentarily but hopefully they have priced it between $10-12 at which price it would be a good buy.

It is also heartening to see that wines are being a little bit more of space in T3. Now, one must wait to find out if they will start giving attractive offers- like buy 2 get 1 free or travelable packing for check-ins if you buy two bottles. The world is full of possibilities and the attractive display by Four Seasons and LVMH is just the starting point

Subhash Arora




Gunjan Mubayi Says:

Its great to see Indian Wines get such an impetous.Well done to The Duty Free to ack Indian Brands.

Posted @ August 28, 2010 11:49


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