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Delhi Wine Club

Posted: Friday, 18 June 2010 11:13

Vinoble 2010 Successful and Profitable

The seventh edition of Vinoble held on May 29-June 2 this year was not only succesful in terms of exhibitor quality and standards of attendee satisfaction for its services, it had a surplus of around €73.500, as compared to the consecutive loss during the previous three editions in 2008, 2006 and 2004 at of €225. 000, €463.500 and €1.051.800 respectively, according to a Press Report.

The Regional Representative for Economic Development, Francisco Lebrero, presented the results of the seventh edition of the Noble, Fortified and Dessert Wines Exhibition at the Alcazar of Jerez. He talked of the surplus and said, “This means that not only did this event not cost a euro to the Town Hall, but for the first time its existence has been established as an economic asset”.

Vinoble is one of the few wine related Shows which are owned and run by the local government and not by enterpreneurs. The job of actually running the Show is outsourced based on a tendering process. Pancho Camp MW and his Wine Academy were appointed as the Commissioner and the organising agency for the first time, through a tendering process. Opus Wine used to be the earlier contractor.

The best part according to the organisers is that not even the slightest bit of the exhibition quality has been compromised. ‘Early reports show a very high appraisal of the services”, added Francisco Lebrero. As delWine had reported in its earlier edition, some people had raised doubts about the feasibility of the Show to succeed with lesser budgets this time due to financial tightness.

Lebrero explained that in order to obtain these results costs were reduced with resources optimised, relying especially on the meticulous planning of the Foreign Promotion Department. He said that due to this detailed work it was known already that income was going to decrease, so we planned to cut costs yet keep the quality of services, a goal which actually happened.”

He indicated that the result of this new Vinoble design is highly satisfactory, and keeps the quality and excellence that have become a mark of this Exhibition. The themed food & wine pairings and other innovations, such as the first Vinoble International Wine Competition and the free public wine tastings organised in the Plaza del Arenal concurrent to the exhibition, were sastifactory and provided justification to continuing these new developments in future editions- the next one being in May 2012.

The high temperatures influenced the normal development of the exhibition, but it is also true that records show that this edition marked a historic record, with temperatures between 20ºC and 34ºC, said Lebrero.

The Show is a perfect example of how an economic adversity can be used to advantage by running a tight ship and cutting out the flab-even for a government department-perhaps there is a lesson in it for India too.



nomatter Says:

If you repeat these numbers you have to ask to Jerez city council if the expenses have been the sames than the other editions. If you don´t pay 100 journalist invitations and if you don´t pay 80 buyers invitations you can have some surplus. And this is the truth in vinoble 2010.

Posted @ June 18, 2010 14:10




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