India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club

Posted: Friday, August 07 2009. 15:50

McCabe & Miller in Fast Food US

A few weeks after Starbucks announced and opened the first store in Seattle adding wine and beer on the drinks menu, comes a report that Burgerville, a 39-store chain in the US Pacific Northwest, has also started selling wine and beer at one of its restaurants near Portland, Oregon.

'We wanted to create a different kind of dining experience', reportedly said Jeff Harvey, President of the company. ‘‘The guests have been surprised but very pleased with the idea', he adds.  He plans to expand its wine offering to other locations across the country.

Fast food restaurants are adding wine to their menus in a bid to boost sales. But this is not the first time wine has been combined with the fast food. Taylor's Automatic Refresher, a 3-store chain in Northern California, is a pioneer in the Burgers and Burgundy movement. The restaurant has been serving half bottles of Napa greats such as Shafer Vineyards with your onion rings for a decade. 

However, it may be a lifetime before McDonalds starts selling Cabernet Sauvignon with the Big Mac and call it the McCabe or add Miller or other beers to the menu. But the current trend is certainly pointing to an increasing number of eateries adding wine and beer to their lists as the Americans find wine as a natural food condiment. This augurs well for the wine industry.

In India, it will be a while before attitudes change. However, it is interesting that Delhi’s neighbouring state Haryana, has allowed since April 2009 the opening of Hattas, mini restaurants next to the licensed wine shops where you get fast food like kebabs, sandwiches and burgers and order a bottle of wine from the next door wine shop which is licensed to do so by paying 2% of the license fee for the retail store. Gurgaon has about 5 of them already since April 1, 2009 when such sales were allowed.

It is ironic that both the US and Haryana suffered prohibition- US from 1919-1933 while Haryana had it recently from 1996 to 1998.  Whereas the Washington state has just started wine with fast food, neighbours of Delhi started in their own way, about 3 months ago (the first hatta  opened in mid-April).

When will sadda dilli  learn and come to term with the fact that wine is a food extension?


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet