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Delhi Wine Club

Posted: Tuesday, January 06 2009. 10:25

No Champagne for Indage Now

The biggest Indian wine company, Champagne Indage Ltd has finally dropped the 'Champagne' from its name and is renamed as  Indage Vintners Ltd pursuant to the fresh Certificate of Incorporation issued by the Registrar of Companies, Maharashtra, according to the announcement by the company.

The Indage Board had taken a decision to the effect and it applied for the name change on November 04, 2008. The order allowing the name change was received on November 21.

Coincidentally, the company came into existence in early 80s with the introduction of Marquise de Pompadour  (MDP) 'Champagne' which put India on the world wine map with a variant of the same bubbly labelled as 'Omar Khayyam' and  exported to several countries.

The name change reflects the pressure possibly being applied by Comité Interprofessionnel du Vin de Champagne (CIVC), the official union of champagne producers which spends millions of dollars fighting the IPR rights globally and challenging the use of the word either for the wine, brand, process, company name or in any description of the product unless it is produced under their tutelage following their laws and guidelines.

Indage Vintners is a publicly traded limited company and the stock was trading at a yearly High of Rs. 825 a year ago. It kept on slipping since then until it reached a Low of Rs. 72.30 on 8th of last month, indicating a drop of around 87% from its 52-week high. It started climbing back up and has gained over 60% in less than a month, reaching Rs.116.35 at the close yesterday.

Indage Vintners Ltd (formerly Champagne Indage Ltd.) has introduced several brands under its wine portfolio over the last 25 years of existence.. The Company has two divisions - Chateau Indage and Indage Vineyards. Chateau Indage has been at the 'forefront of the revival of India's glorious wine heritage. Indage Vineyards features a portfolio of new world wines'.

Coincidentally, the MDP was judged as the best sparkling wine at the second India Wine Challenge held in London and Delhi in November, 2008. Indage also participated in IFE-India 2008 last month under its former name.


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