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Posted: Saturday, 13 October 2018 00:31

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WBWE 2018: Art of Blending Wine –the Key Conference on November 26-27 in Amsterdam RAI

Oct 13: The second edition of The Art of Blending Wine, an international workshop specialising in the technique of blending wines making the ‘whole better than the sum of its parts’, will again be the highlight of the 10th edition of the World Bulk Wine Exhibition to be held on 26-27 November at Amsterdam RAI, writes Subhash Arora who found the new feature fascinating and feels it could become the main reason for visiting the Exhibition bringing buyers and sellers of bulk wine together where 75% of the annual business is conducted

I was truly impressed last year when I attended a few seminars on the Art of Blending Conference during my 6th visit to theWorld Bulk Wine Exhibition (WBWE) where the 2-day conference became a part last year. The event is aimed at enologists, winemakers, buyers, bottlers, vendors and professionals who want to learn or be up to date with what is happening in the world of blending wine. This essential practical 2-day seminar, full of workshops, tasting sessions and master classes is indispensable for them. 16 speakers including professors, consultants, enologists, masters of wine, purchasers and communicators from 10 different countries will form the interesting panel.

Some of the key points that will be analyzed this year will be wines for boomers and X generation in USA, Rosés of worldwide success and how to make a blend with varieties from different countries or oenological tools to improve the blends. In short, the objective of this event that aspires to become an international reference point will be to make a finished wine that improves the starting wines and how to adapt it to the different market. It will also focus on the dictum-that the whole is better than the sum of its parts.

The List of Speakers includes well known English writer, critic and Columnis for The Wine Anorak,  Jamie Goode, who will talk about what can go wrong during blending and how to avoid it. Prof. Sergio Correa will showcase his expertise in Chilean wines and their potential to make blends. Gernot Limbach will discuss how to obtain quality sparkling wines. Deborah Parker Wong will talk about the wines demanded by the US market; and Cristina Pandolfi disucss the potential of Argentinean wines for blending.

Amazon : Millions of products at great pricesThe List of Topics also includes ‘French and American oak : latest scientific knowledge regarding these essences and innovative implementations for bulk wines’, Trends and styles in Northern European markets, How to improve and maintain wines freshness in time, China in your hands etc. The complete list of programs may be viewed on www.blendingwine.com.

Around 200 producers from 22 countries and 6,500 visitors from 60 countries are expected to attend the 2-day event in its 10th year-full of tastings with the producers, individual tastings, seminars, conferences and Master Classes. It is world’s largest trade fair bring buyers and sellers together under the same roof in only 2 days. It claims to have a 360-degree global vision on what the bulk wine industry has to offer. 

The exhibition is also the only one in the world dealing with bulk wines which organises the only International BulkWine Competition (IBWC) in the world that encourages the promotion, transparency, quality and prestige of bulk wines that are produced all over the world. A jury composed of wine professionals and experts from 17 countries across five continents, taste wines in the IWBC which follows the guidelines provided by the OIV, based solely on quality criteria and regardless of their origin. Subhash Arora has been invited to the Competition as one of them like in the past several editions.

For a few Articles, please visit

WBWE 2018: USA Guest Country at Amsterdam Exhibition in November

WBWE 2017: Achieving Success with Private Label Wines in India

WBWE 2017: Another Successful Edition of World Bulk Wine Exhibition

WBWE 2016: Record Performance during the 8th edition in Amsterdam

For further details, visit:

www.worldbulkwine.com or write to info@worldbulkwine.com

Subhash Arora

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