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Torres continues as World’s Most Admired Wine Brand

Posted: Wednesday, 11 March 2015 16:47

Torres continues as World’s Most Admired Wine Brand

March 11: The family owned brand Torres continues to be on top, after warding off the competition from another Spanish contender Vega Sicilia to retain its top position as the World’s Most Admired Brand for 2015, with the previous Chilean topper Concha y Toro’s Casillero del Diablo relegated to sixth spot, according to the annual Poll carried out by over 200 of the world’s top masters of wine, sommeliers, educators and journalists by Drinks International which has announced the List of Top Fifty in the March issue of its Print magazine

In third place was Australian brand Penfolds (imported by Mohan Bros.) while the fourth spot was a re-entry by New Zealand’s Villa Maria. Château d'Yquem gained a place to be in the fifth spot. Tignanello is doing the Mambo at No. 4. Ridge Vineyards from Sonoma is the sole representative for the USA at seventh spot followed by the French- Ch Margaux from Bordeaux and E Guigal from Rhone nd no. 8 and 9 respectively.

Cono Sur, a subsidiary of Concha Y Toro has entered the Top Ten position at the last spot, making Concha the only company in the world to own two of the Top Ten Admired Wine Brands. Cono Sur is imported by Sula Selections in India. Torres is distributed through the Torres-Thapar JV Prestige Wines and Spirits whereas Vega Sicilia is an import by Brindco which also imports Villa Maria and E Guigal. French iconic wines are sold through negociants and as such may have more than one importer.

Seven brands lost a foothold in the 2015 list, while Villa Maria, Brancott Estate (imported by Pernod Ricard), Duboeuf, Lindemans (Mohan Bros.), Felix Solis (Brindco), Woodbridge (Sonarys) and Fetzer have made a comeback. There were no new outsiders in the Top Fifty list though. Holly Motion, editor of the World’s Most Admired Wine Brands said: “With no debutants in the top 50 this year it would appear the Academy is no longer turning to new brands, but rather drawing from a pool of established names that have proven themselves to be consistent, respected global leaders.”

List of Top Ten

1. Torres
2. Vega Sicilia
3. Penfolds
4. Villa Maria
5. Château d'Yquem
6. Casillero Del Diablo
7. Ridge
8. Château Margaux
9. Guigal
10.Cono Sur

The Academy members were asked use following criteria for voting 

  •  The wine should be of consistent or improving quality 
  •  It should reflect its region or country of origin 
  •  It should respond to the needs and tastes of its target audience 
  •  It should be well marketed and packaged
  •  It should have strong appeal to a wide demographic 

For the procedure adopted by the organizers and the complete Article in the March Issue, click

For last year’s List and detail in delWine, Visit: Torres Becomes World’s Most Admired Wine Brand

List of 1-25      List of 26-50

Subhash Arora

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