India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
 
 
Skip Navigation Links
Home
About Us
Indian Market
Wine & Health
Wine Events
Hotels
Retail News
Blog
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Launch
Winery
TechTalk
Photo Gallery
Readers' Comments
Editorial
Media
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Perspectives
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
Classifieds
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
 
On Twitter
Delhi Wine Club
 
Resurrection of Indage Wine Labels in a New Avatar

Posted: Wednesday, 09 April 2014 10:55

Resurrection of Indage Wine Labels in a New Avatar

Apr 09: It may be news for many of our global readers but it’s an open secret in the wine circles in Maharashtra that Indage is coming back in the market, directly or indirectly with a resurrection of its popular labels about to be introduced in the market shortly, including the export market where they still enjoy goodwill, writes Subhash Arora who got the information from reliable sources who did not wish to be named till the wines enter the market

Speculations are rife on how the wines would be released or if the Chougules would be directly behind the sales, production or the equity of the new company that owns the labels but it is certain that the wines would have nothing to do directly with Indage Vintners which is facing bankruptcy proceedings and the winery has been shut down including the stocks. Those employees whose salaries were not paid for months by Indage should not build up their hopes because Indage as the entity would not be involved directly. Since the matter is sub judice, no more details may be given in the matter at this time, though they are available with delWine.

It is also learnt that the old wine lying in tanks or warehouses is being technically re-conditioned to make it saleable. The front labels would be the same as before with perhaps the name of Indage on the front to meet the governmental requirement till these old stocks are cleared. It is also rumoured that the existing labels might be altered slightly to avoid any legal problems (for instance Chantilly could be be introduced as Chentilly or Chantilli). However, one has to wait till the release.

The grapevine also has it that the right to the labels has been transferred to a senior politician in Maharashtra, possibly to keep the labels alive and benefit from their popularity before Indage got straitjacketed and stuck into a financial quagmire.  Labels like Chantilly and Omar Khayyam had enjoyed a stellar reputation not only in the domestic market but in the international markets when Omar Khayyam sparkling wine had first brought India on the world wine map in the late 80s.

A section of the people also indicated that there was an impression that Sula was being too powerful and monopolistic and that it was not a good sign for the domestic industry and these wines in the market just might inject the desired competition. Rajeev Samant, the founder CEO of Sula has often stated that he would love to have competition as it would help them to strive for further improvement in the quality of their wines. Incidentally, a news report in today's financial newspaper places Sula's enterprise value at Rs. 630 crore, over $105 million.

With Grover and Four Seasons having declared their intention to oblige him and Fratelli showing off with quality wines  and an enviable track record during the last couple of years, it would be interesting to see how much of a dent the soon-to-be-introduced  new ‘avatar’ of Indage will make in the market.

The wines are to be introduced in Maharashtra and Goa in the first instance, according to our sources.

Subhash Arora

Tags: Indage,Indage Vintners,Omar Khayyam,Sula

       

Want to Comment ?
Name    
Email       
Please enter your comments in the space provided below. If there is a problem, please write directly to arora@delwine.com. Thank you.
 

Captcha
Generate a new image

Type letters from the image:


Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel

     
 

 
 
Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet