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Delhi Wine Club
World Bulk Wine Exhibition in Amsterdam

Posted: Friday, 02 November 2012 17:25

World Bulk Wine Exhibition in Amsterdam

November 02: After three successful editions, the World Bulk Wine Exhibition organised by a Spanish company is ready to open its doors for the 4th edition on 19 and 20 November in the Amsterdam RAI Elicium, where 120 bulk wine companies are participating to meet visitors from across the globe.

A record 120 producers will participate this year from a record number of places of origin. The Wine Group and Kendall Farms from the USA have joined as participants this year. Caviro and Cantina di Soave are two of several Italian co-operatives taking part in the Show. Both France and Italy are well represented as producers, besides several wineries attending from Argentina, Australia, Chile, Spain, France, Italy, Portugal, South Africa and Uruguay.

Expansion of new producing regions also ensures more choice in terms of grape varieties and diversity of samples to taste. Thus, the thousands of attendees at this salon professional can learn this year and in the same space, a wide variety of wines from some of the manufacturing companies in the world, characterized by demanding technical elaborations and impeccable quality of their bulk. World Bulk Wine Exhibition does not plan to be a Wine fair oriented mass participation. But according to the organisers the production level which is 30% of total world production, ensures that the buyers are offered good choices.

Organized by the Spanish company Pomona Keepers, the World Bulk Wine Exhibition is positioned as an exclusive space where dissemination of latest information takes place and the buyers may discover the best wines in bulk from around the world, fresh from the harvest work.

The exhibition is endorsed by OIV, International Organisation of Vines and Wines which India joined last year. The lecture series which has become a landmark of the exhibition will be officially inaugurated by Mr. Federico Castellucci, Director General of OIV, who had come to Delhi in September as a special guest at the 200th wine event and the 10th Anniversary Celebration Dinner of the Delhi Wine Club at Hotel Hyatt Regency. He will speak on “Recent changes in the global wine market with a focus on bulk wine”.

Variety is the spice of life; the importance of grape varieties in the international bulk wine market will be the theme this year. An agronomist and researcher from Spain will talk on the apt topic “Spanish indigenous varieties and their market potential”. No packaging has a better match with bulk wines than Bag in the Box (BIB), gaining increasing popularity in several countries especially the Nordic belt where its use has been explosive. ‘Conservation of wine in bag-in-box’ will attract a lot of attention. Presentation of the ‘International Bulk Wine Society’, ‘Emblematic grape varieties in the world used for making bulk wine’ and “From bulk to terroir, taking in variety on the way” are some of the interesting and topical issues  that will be discussed.

While there would be lectures on wines from Argentina and Languedoc-Roussillon, “The future of the native varieties in world bulk wine trade", will be an interesting Round Table presided by Carlo Ferrini, director of Il Corriere Vinicolo. The panel will include our regular guest columnist, John Salvi MW and his South African wife Petronella Salvi.

Several importers in India have evinced a great interest in this exhibition. Now is the time for them to start packing their bags. The audience includes large buyers from China,including the state-owned Cofco China and Kataoka & Co. from Japan. The Swedish AB Vinimport Giertz has also confirmed participation. Amit Burman-owned Natures Bounty Indian Wines & Allied Products is looking for opportunities of tie-ups. The CEO of Nature’s Bounty, Mr. A.S. Wadhwa confirmed that he would be visiting the Show-he has attended the shows earlier too. He says three of his principals are participating in the show.

Subhash Arora

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