India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Fratelli Wines Heading North

Posted: Wednesday, 27 July 2011 18:14

Fratelli Wines Heading North

July 27: Akluj based Fratelli Wines has announced its plans to enter Delhi and has appointed Arizona, the former distributors for Sula and later Vinsura, for the full stable of its existing wine varieties, confirms the Director, Kapil Sekhri. Subhash Arora reports

Chenin Blanc (Rs 550), Sauvignon Blanc (Rs.625), Chardonnay (Rs.725) and Cabernet Sauvignon (Rs.650) will make for the bouquet of their premium range, slightly higher priced than in Mumbai, presumably due to higher taxes in Delhi since there is no excise duty payable on wines produced and sold in Maharashtra where the winery is situated,160 kms from Pune.

The deal was signed with Delhi-based Arizona Beverages Pvt Ltd last week, informed  Kapil Sekhri, one of the Directors in an exclusive chat from the winery in Akluj where the bottling of their new Classic range -priced at Rs.495 for red and a white variety is going on and would soon be available. Kapil is quite optimistic that the excise license and wines would be available in Delhi within August. They are already being distributed in Mumbai by Finewinesnmore who are also their marketing consultants.

Arizona is one of the few distributors who have built up the Indian wine distribution from ground zero. ‘We have a vast experience in selling domestic wines’, says Anand Mehta, Director of Arizona. ‘We started with Sula by selling their first bottle in Delhi in Dec. 2002 and worked with them till March 2010. We took the sales from 897 cases in 2002 -03 to around 25,000 cases of 9 liters in 2009-10 when we had a cordial separation. To continue with the wine business because of our vast experience, we chose Vinsura for the year 2010-11 but were disappointed with the association.’ Sounding very upbeat and exuding confidence, he says, ‘we are sure our new association with Fratelli Wines will be long lasting for our mutual benefits.’

Kapil Sekhri and his ‘Fratelli’ (brothers) are ready with ambitious plans that count a lot on their success in Delhi and the North India. ’With 250 acres of our own land, we have some grapes that we find are not acceptable to our winemaker Piero Masi for our top varietals. There is also the juice after the second or third press which we are now using to bring out the new Classic Red and White wine. This will be followed by Merlot and Sangiovese in another 2-3 months,’ says Kapil, adding that their top premium wine ‘Sette’ will be launched by the year-end.

The wine prices are higher than the competition like Sula, Grover, Fours Seasons and Nine Hills but Kapil insists the quality of wines is superior too- and the market will accept the Fratelli in the medium to long term and the move to enter North should help them increase the market share. He hopes that they would be able to sell the targeted 200,000 bottles in 2011-12.

For earlier articles, visit

Terroir One: Oh Brother-it is Fratelli at the JW Marriott
Brothers Bond to Bring Indo-Italian Blend

Subhash Arora


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet