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Twitter Wine to Help Uttarakhand Kids Ready

Posted: Saturday, 25 September 2010 10:24

Twitter Wine to Help Uttarakhand Kids Ready

Fledgling Wine made by the company employees, an Initiative announced by Twitter a year ago is being launched today,  with the profits earmarked for education of the children in Uttarakhand in India through a non profit organisation Room to Read, says co-founder of the company, Biz Stone.

When the project was announced last year to help extend literacy and education of children around the world the company had warned that it would be quite a while before the wine was ready to sell. Many were skeptical about its successful completion of the project and making of the wine which has been done in collaboration with Crushpad. A year later the project which was reported in delWine at that time, is ready with the launch slated for today.

People who pre-ordered will get their shipments shortly. Others may place orders online.

The wine labeled as Fledgling wine , is available in two varieties: a white Chardonnay and a red Pinot Noir. Each bottle is priced at $25 or $300 a case. Stone says, ‘Both are 2009 vintage and are being made using some of the best vineyards in California by the acclaimed winemaking team at Crushpad.” 2009 is potentially one of the best vintages of the decade in the State.

As of now the wines are being sold on the web only though the company would love to see the sales go beyond. Each bottle will have reportedly $5 earmarked for the literacy project and the money will be spent to help promote literacy in Uttarakhand, India.

‘I'd like to call attention to a specific project that has been maturing for about a year. A world in which all children can pursue a quality education is something worth celebrating. This weekend, our Fledgling Initiative has finally ripened and we want you to join the cause,’ Stone tweeted earlier this week.

‘Twitter employees have been involved in every aspect of the wine making process from harvesting to crushing to bottling. We put effort into this project because we believe in the cause and because it has been a fun and rewarding experience. Twitter and ‘Room to Read’ believe that all children, regardless of gender or background, have a right to education. By empowering children through this lifelong gift, we envision a world in which people are able to realize their full potential,’ reads Stone’s blog further.

Crushpad is a state-of-the-art winery where you can be the wine maker. You choose your level of involvement and they do the rest. It provides grapes from good California and Bordeaux vineyards, an industry-acclaimed wine making team, and a state-of-the-art winery completely focused on making wine in small lots.

‘Room to Read’ began in Nepal ten years ago when Microsoft executive John Wood left his job to begin donating books to rural communities. Today, it’s a global non-profit organization providing opportunities that could change children's lives and communities throughout Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Vietnam and Zambia. The organisation has so far established more than 1,000 schools and over 10,000 bilingual libraries with seven million books. It also supports the education of nearly 10,000 girls. Room to Read hopes to improve literacy for ten million children by 2015.



Ashok Shah Says:

Good Initiative !

Posted @ September 27, 2010 13:33


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