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Posted: Monday, October 19 2009. 11:08

Chateau Twitter markets Wines for Cause

The famous social website Twitter has started marketing wine with its own label using a California-based winery facility that offers anyone to make their own wines, in order to help the cause of literacy for the under-privileged children in the world.

The Twitter wine project known as the Fledgling initiative has been commissioned in conjunction with the winery Crushpad to fund the Room to Read literacy project. Each bottle of Twitter wine costing $20 has an inbuilt contribution of $5 for the cause. The Twitter wines will be available in two Burgundy grape varietals to start with- Pinot Noir and Chardonnay.  

Every case sold will buy 60 local language books in support of the organization that has established more than 700 schools and over 7,000 bilingual libraries with five million books so far. Room to Read began in Nepal ten years ago when Microsoft executive John Wood left his job to begin bringing donated books to rural communities. Today, the NGO provides reading opportunities for children in Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Vietnam and Zambia. It hopes to establish over 10,000 libraries, distributing nearly nine million children's books by 2010.

Crushpad is a state-of-the-art winery in California where you can be the wine maker. You choose your level of involvement and they do the rest. It provides over 50 grape varietals from California and Bordeaux vineyards, an industry-acclaimed wine making team, and a state-of-the-art winery totally focused on making wine in small lots so one can produce one’s own wine and label. It aims to help you turn your passion for custom wine making into business if you like, whether you are a wine enthusiast, retailer, or restaurant.

Twit or tweet, now there is a wine to go with the beat.

For details visit www.fledglingwine.com

       

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