ProWein 2021: Living with Covid ProWein extended to 5 days

The organisers have developed the confidence of organising one of the most popular and beneficial wine shows in the world, after organising Caravan Salon, in early September. Erhard Wienkamp, Managing Director Operative Trade Fair Business at Messe Düsseldorf, says, “With Caravan Salon, the leading international caravanning trade fair held in early September, we have proven just how important and successful trade fairs can be, even in Corona times.

“It was the first trade fair across all of Germany after the lockdown, proving an important step towards normality in business life. The know-how acquired there can now be leveraged fully for the benefit of customers, exhibitors and visitors at the international wine and spirits sector at ProWein. Even under the new circumstances very good economic results can be achieved,” he adds.

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The current COVID-19 hygiene and safety provisions require ProWein to be extended by two to five days one time-from 19-23 March. This extended running time guarantees compliance with one of the key safety requirements and allows the exhibitor and visitor flows at the world’s most relevant and biggest trade fair for wines and spirits to be managed in responsible ways. A maximum of 10,000 visitors will have access to ProWein per day in 2021.

PROTaction Campaign: Tailor-Made Hygiene Concept

Under the PROTaction Campaign launched last month, Messe Düsseldorf has developed an accomplished hygiene and safety concept. Alongside channelling visitor flows, the backbone here is compliance with the distancing, hygiene and face mask rules.

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During ProWein, PROTaction Guides will tour the halls regularly and monitor compliance with the provisions. Visitor attendance will be controlled to a maximum of 10,000 per day by selling only 1-day tickets online. Another measure taken at Caravan Salon found successful was 100% registration of all the employees of the exhibitors including stand construction staff and it will be implemented as a core element of the PROTaction Concept at ProWein too.

For ProWein-specific details – such as the Corona-conforming organisation of tasting sessions, there are attested solutions at hand. Exhibitors, employees, stand builders, visitors and media representatives will find updated replies to questions concerning hygiene measures on the ProWein website regularly. The PROTaction Campaign by Messe Düsseldorf has been prepared in detail for the safety of exhibitors and visitors:.

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· Adjusted capacity of people and areas, distance markings, increased staffing, transparent partition walls, information signs and visitor guidance systems

· Sanitiser dispensers located in our entrances, halls, hall transitions and toilet facilities are ready for frequent use. And highly exposed surfaces are regularly cleaned and disinfected for you.

· Doors to all the halls will be kept open and there will be separate entries and exits – and leave: by separate entrances and exits to maintain hygiene.

· Thanks to high-performance air-handling systems across the entire exhibition premises and – where needed – with natural air flow inside the halls.

· The day tickets will be available exclusively online, visitor registrations and entry will be monitored through video and flow of people at all events will be controlled.

· Thanks to ample distance, you can forego your face mask when seated in a conference.

Although the fair will result in additional costs for exhibitors and visitors alike, it's the practical way to beat the virus and successfully carry on with the international wine business.

Subhash Arora

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