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 Forte da Cruz, the 17th century fortress built by the Portuguese Monarchy in Cascais right on the ocean, about 25 minutes away from Lisbon airport, was refurbished a century ago with a distinct Tuscan style. That perfectly matched the beach and the view of the Atlantic Ocean directly in front. It was used as a Summer House, for the Portuguese Royal Court but today it has become a luxury wedding destination venue in Portugal.
Come June 7 and the historic fort will become an important venue for MUST- Fermenting Ideas: the International Wine Summit being held on June 7-9 in Cascais, the closest beach town of Lisbon, that has become a luxury destination for wealthy and affluent tourists from around the world.
It is the brain child of two of the best known wine journalists and experts from Portugal, Rui Falcão and Paulo Salvador, who are well aware of the significance and the beauty of the surroundings in Cascais. ‘Wine Sunset by the Sea’, the social programme for the evening will see the delegates at the old fortress- Forte da Cruz.
Sharing of ideas
While several other affluent visitors on holidays will be relaxing, the participating audience of industry professionals who are top experts in wine and most engaging speakers in the wine sector will be giving talks on the future of the business to around 500 industry professionals, making it a unique conference. According to the organisers, there will be relevant seminars and discussions regarding:
viticulture (organics, global warming, grape varieties)
vinification (natural wines)
élevage (fermentation, aging and bottling of wine) and different methods
marketing and wine tourism (the consumer of the future, qualifications for sommeliers)
and many other aspects of the wine will be discussed for the first time.
An interesting and important aspect of the Conference is that it would be highly international in looks with 80% of the participating delegates being from overseas. Though the historic venue is Portuguese, the flavour will be distinctly international.
All seminars will be in English.
Sunset Tastings at the Fort will help the delegates unwind and exchange information. They will also have networking opportunities with other participants as well as tasting the wine industry offering with the rear guard striving to bring out the best wines from Portugal to taste.
Speakers
The List of Speakers is quite impressive. It includes Eric Asimov, chief wine critic of The New York Times and one of the most respected authorities in the wine world. Master Sommelier Geoff Kruth is president of GuildSomm and the creator and founder of “Top Somm”, one of the top international competitions of sommeliers. The Swiss scientist and ampelographer, Dr. José Vouillamoz is one of the world's leading authorities on the origin and parentage of grape varieties through DNA profiling and has co-authored the book ‘Wine Grapes’ with Jancis Robinson MW.
Dr. Jamie Good is one of the most influent personalities in the international circuit of wine critics. Felicity Carter is editor-in-chief of Meininger’s Wine Business International, the world’s only global, English language wine business magazine.
Mariette du Toit-Helmbold is an international destination marketing and tourism thought leader, a writer and public speaker on tourism, destination marketing, brand innovation and digital marketing. She has worked as CEO of Cape Town Tourism. Her implemented strategy as the CEO for around 10 years, was recognised by the United Nations and is valued not only for its methods but as benchmark practices for the wine tourism sector.
Must-Fermenting Ideas is not just an international wine summit that attracts wine enthusiasts from all over the world but also the speakers originate from all five continents. The topics of speeches are very eclectic and will cover all métiers from the international wine business. No matter if you are interested in wine trends, such as Natural wine or the status of English sparkling wine; what tourism does to wine regions or how to adjust to wine tourism, all your questions will be answered at MUST. Also you will learn about as diverse topics like the importance of ice wine in Canada, or the diversity of Chinese terroir and the international grape invasion in European wine regions.
For a complete list of speakers, please visit http://mustfermentingideas.com
It’s not every day that one finds an opportunity to be in a face-to-face setting with others from the international wine scene. We know that debating ideas always result in better knowledge and more skilful decisions and MUST – Fermenting Ideas will offer this opportunity to share new ideas and discuss new wine trends with fellow professionals. The extensive programme cautiously set up will promote debate in plenary sessions as well as in presentations and workshops with some of the world’s most respected experts bringing together all participants of the industry, coming from USA, Canada, Austria, South Africa, China, Spain or UK.
For the Programme click here:
http://mustfermentingideas.com
For tickets, click here.
For more details visit : www.mustfermentingideas.com
Subhash Arora |