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Torres World’s Most Admired Wine Brand again

Posted: Saturday, 08 April 2017 11:13

 

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Torres World’s Most Admired Wine Brand again

April 08: After being relegated to the second spot last year, Spanish Bodega Torres has snatched back its top spot from last year’s winner Penfolds of the iconic Grange fame, making it the third time at the top of the List of Most Adored Brands List, an initiative started by Drinks International 7 years ago

Bodegas Torres, the only Spanish winery amongst the top 10 brands, is followed by Chilean Concha y Toro and Australian Penfolds which moved down from number one last year. The 50 brands listed come from 11 different countries, 30 of which are within Europe. The most represented countries are France (with 14 wine brands), Spain (8), Australia (7) and New Zealand (5).

Last year, Treasury Wine Estates’ iconic Penfolds brand knocked Torres into the number two slot. This year, Penfolds has gone down to number three, with previous Most Admired Wine Brands winner, Chile’s Concha y Toro, moving up to number two.  New Zealand’s Villa Maria came fourth and Chjile’s Errazuriz came fifth.

This year’s list  has 18 brands going up, with Château Petrus, the highest climber moving up 22 places to number 14. Bordeaux neighbour, Château Margaux rose 20 places to number nine. Ahead of Petrus at 13 is New Zealand’s Felton Road.

There are six new entries for 2017, including ‘Super Tuscan’ Sassicaia at 15, Sandeman at 38, bringing the number of port brands to four in the top 50 and Spanish cava brand, Freixenet at 39.

Torres is the only Spanish and European winery to lead the chart. Since the ranking first started seven years ago, Torres has always remained first European wine brand and either first or second at the World’s list.

Torres’s major wines include: Viña Sol, Sangre de Toro, Mas La Plana, Viña Esmeralda,, Celeste, Altos Ibéricos, Gran Coronas, Milmanda and Natureo, its 0.5% low alcohol wine, most of which are imported into India by the Torres-Thapar JV-Prestige Wines and Spirits. Here is a list of Top Ten:

  1. TORRES               
  2. CONCHA Y TORO
  3. PENFOLDS
  4. VILLA MARIA
  5. VINA ERRAZURIZ
  6. GUIGAL
  7. RIDGE
  8. MICHEL CHAPOUTIER
  9. CHATEAU MARGAUX
  10. GRAHAMS PORT

Criteria for Rankings

Published last  week, the annual survey  lists 50 most admired brands selected collectively by an  academy of judges which included around 200  of the world’s top masters of wine, sommeliers, educators and journalists. The rankings are decided on the basis of the opinions and perceptions of the jury members who are  asked to base their three votes based on the following criteria:

  1. The wine should be of consistent or improving quality
  2. It should reflect its region or country of origin
  3. It should respond to the needs and tastes of its target audience
  4. It should be well marketed and packaged
  5. It should have strong appeal to a wide demographic

 For the Complete list of Top 50, please click here

For earlier related Articles, visit

Penfolds Displaces Torres as World’s Most Admired Brand

Torres continues as World’s Most Admired Wine Brand

Torres Becomes World’s Most Admired Wine Brand

Subhash Arora

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