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Wine Tourism: Somanda in the Backyard of Beyond

Posted: Friday, 18 July 2014 12:04

Wine Tourism: Somanda in the Backyard of Beyond

July 18: Somanda Vineyards, a boutique winery owned by Pradeep Pachpatil, former Senior Vice-President of Winery Operations for Sula Vineyards is coming up fast, literally in the backyard of Beyond Vineyard Resort being managed by Sula, with the sole purpose of attracting wine tourists through the new facilities to be ready within a month, writes Subhash Arora who visited the winery during a visit to Sula at the opening of their new restaurant at the winery, Soleil by La Plage

Click For Large ViewFor the moment, Pachpatil plans to produce only a small quantity of 1000 cases a year to be sold only at the winery which will also have a restaurant and two big banquet halls to accommodate even a wedding party. At the first instance, Sauvignon Blanc, Chenin Blanc and Shiraz will be offered.

Pachpatil, a local Nashik resident has about 27 years of experience in the wine industry. He had worked for Sula for 13 years before deciding to become a full time entrepreneur. He has been a part-time businessman-he owns vineyards and has been selling grapes to Sula. The property of ‘Beyond’ is ensconced in his vineyards and owned by him and leased to Sula for running the operations. He is also a partner in Venus Winery which has been leased to Sula for supplying/selling wines.

Along with the winery structure, Pradeep is also constructing 2 villas each with 7 rooms and an independent swimming pool, obviously betting on the increase in demand of tourists to Sula-180,000 are expected to visit Sula alone this year. He hopes to enhance their resort experience with tennis courts and other facilities.

His respect for him and business astuteness was obvious when he invited Rajeev Samant, Founder CEO of Sula to the first harvest celebrations at Somanda. Incidentally, the name of the winery may sound like an idea borrowed from Sula named after Rajeev’s mother Sulabha, it is an acronym based on the names of his wife (who is helping him in the business), son and daughter.

Click For Large ViewAlthough it is not clear how long the lease for Beyond lasts but Pachpatil insists that two more years are left for it to expire and then he would be free to take whatever decision he wants. The technicalities notwithstanding, it makes business sense for him to remain a satellite for Sula with a virtual extension of Beyond with the ever increasing tourist flow and create his own branding for a couple of decades.

The winery and the facilities of Somanda will be ready to welcome the tourists as the season starts in a couple of months thus offering the wine tourists one more reason to visit Nashik and taste his wines and perhaps pick up a bottle or two. Pradeep justifies his sales model by insisting that the chain from producer to the customer is too long and dominating. It is not possible for a small producer to withstand the pressure from various people in the chain. With the additional problem of logistics and temperature variation at each stage, he is sure there will be enough people willing to taste and buy his Somanda wines and visitors to Beyond may use the Restaurant facilities for a change.

Subhash Arora

For an earlier related article, please click Wine India Moves - Pachpatil Retires from Sula

Tags: Somanda Vineyards, Pradeep Pachpatil, Nashik, Venus Winery, Sula



B.Shankaranarayan Says:

Congrats to Pradeep Pachpatil. I remember him from the days I spent trying to convince Nashik wineries to participate in our first ever wine festival in Pune in 2007. I hope he will present his wines at our wine festivals in Bandra and Pune directly to the cognoscenti.

Posted @ August 14, 2014 17:06


D N Raju ( Darby ) Says:

Dear Pach Patil you are right..You are just behind beyond ! I respect and agree fully with your views about future for small boutique wineries having to rely on additional revinue streams such as a wine themed rest our ant, wine tourism and hospitality.. Wishing you all the very best in your endevour ! Thank you del wine / Subhash Arora for featuring new venture such as Somanda vineyards ! Regards D N Raju Soma vineyards Bangalore.

Posted @ July 21, 2014 12:08


Pradeep S Pachpatil Says:

Dear Mr Subhash, Thanks a ton for visiting our winery and vineyard. we are beyond beyond not at backyard. Thanks for article . Indian wine industry can ' t survive if it is not linked to tourism. You can have fresh and fruity wines in vineyards cellar doo r onl y. We w ill be launching our restaur a nt soon with wine pairing with Indian and multi - cu i sine food and will have sparkling and red wines ready by nov 2014. Thanks and regards Pradeep S Pachpatil,

Posted @ July 19, 2014 10:20


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