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Delhi Wine Club
Countdown begins for Vinisud 2012

Posted: Monday, 06 February 2012 17:35

Countdown begins for Vinisud 2012

Feb 06 : The 10th edition of the biennial French wine show Vinisud is ready for welcome around 33000 visitors who will come to Montpellier from 65 countries including India, to taste and learn about Mediterranean wines from1700 exhibitors representing countries including France, Italy, Spain, Lebanon, Tunisia, Portugal and Morocco on February 20-22.

Not designed to rival but rather complement the Vinexpo which is held in Bordeaux every two years (the next one is in 2013), the show is smaller, more approachable and offers wines at great price-quality ratio, not only from the Southern part of France but also other Mediterranean countries which account for an unbelievable 50% of global wine output.

Advini (a group formed by Michel Laroche and JeanJean a couple of years ago) , Jaboulet, Chapoutier, Gérard Bertrand,  Bernard Magrez, Moulin de Gassac, Aimery Sieur d’Arques, Gabriel Meffre, Foncalieu, Groupe Boisset, Château du Tariquet, Guigal, Les Grands Chais de France, Marie Brizard - Groupe Belvédère, Badet Clément and Vignoble La Coterie are a few of the loyal participants who attend the show regularly. The regional institute of Vines and Wines  from Palermo is representing Sicilian wines and taking part again this year. Some of these groups are already being represented in India while others may be approached for representation.

Apart from meeting the producers and tasting their wines, the event offers an opportunity to taste over 2500 wines showcasing the rich range of terroirs in the Mediterranean wine-growing regions, at Mediterranean Palace (Le Palais Méditerranéen) in Hall 12.

This free-access tasting area is organised by Union des Œnologues de France and lets you taste wines from the different countries without any intrusion and at one’s own pace.

There will be a series of lectures on Web-Marketing applied to the world of wine: From e-mailing to social networks; the terroir concept: How to use the terroir and its attributes as a promotional tool. Opportunities of marketing in China may not be of interest to importers but Indian producers may benefit in studying the latest on how to enter China. The bulk wine trade: Advantages and disadvantages could be of interest to some importers and producers, especially with grape shortage expected in Maharashtra next year .

Counterfeiting is becoming a menace in wine industry and it will be an interesting topic for discussion at length at the seminars.Secure logistics as value-added in wine transport will be of immense interest to importers especially in India as wine logistics becomes more and more strategic and important with temperature in shipping gaining importance in logistics.

There will also be several other lectures including those on sustainable cultivation, use of internet and social media for marketing, how to cater to the changing taste of consumers etc.

What could be better than learning about Mediterranean wines at a Master Class being held by Gérard Basset - World’s Best Sommelier 2010 on February 21?. Olivier Poussier - World’s Best Sommelier 2000 will similarly conduct another Master Class on the same day and present Corsica in 4 grape varieties, 8 appellations and 13 wines. Catalan Institute of Vines and Wines –INCAVI will similarly present the latest harvests  of Cava from Spain.

There are a host of other lectures and programmes that would be of immense interest to importers, producers and other visitors. Because of the huge variety available in the South of France as showcased at Vinisud, and the excellent price-quality relationships  the show holds a special significance for  importers and hospitality persons just as much  for focussed wine connoisseurs. For details check out for the Master Classes and for events. The list of exhibitors is available at

You may also contact Catherine Bourguignon directly at for any further details. This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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