According to wine industry consultants Gomberg, Fredrikson & Associates in Woodside who prepared the report on behalf of the Wine Institute, the estimated retail value of these sales was $30 billion, up 4% from 2009.
The Americans continue to drink more of Californian wines which accounted for 61% volume share of the total U.S. wine market with sales at 199.6 million cases, an increase of 1% over 2009. Retail value was $18.5 billion. California's total wine shipments worldwide to all markets in the U.S. and abroad (including exports) were 241.8 million cases, up 2%
Americans are increasingly interested in a lifestyle with wine and food with the 17th consecutive year in which the sales went up. All 50 states have wineries, according to Bobby Koch, President and CEO of San Francisco based Wine Institute.
"This year we will celebrate the 20th anniversary of the CBS TV’s 60 Minutes news broadcast on French Paradox news report which expanded awareness of how moderate wine consumption can be part of a healthy lifestyle. Wine consumption is still a low 12 liter per capita, but the adult population is growing every year as the new generation comes of age and adopt wine just as their baby boomer parents did," said Jon Fredrikson of The Gomberg-Fredrikson Report.
It was in November 1991 that Serge Reynaud, a French scientist and Dr Curt Ellison appeared on the TV programme and there was a general conclusion that the French had a longer life span and suffered less heart attacks presumably because they drank moderate amount of red wine with their food regularly though moderately.
Champagne and other sparkling wines had a remarkable year, with an increase in sales of 10% in the U.S. The consumption of15.4 million cases of bubbly represents 4.6% of all wine sales in the U.S. majority of which is produced in California, according to the Report.
As published by delWine earlier, the number one position has been achieved after a longer period than anticipated. Per capita consumption of wine, however, is still higher in France.
Following are some of the earlier related articles
GLOBAL WINE CONSUMPTION
Record Wine Consumption in Germany
US wine consumption to challenge France |