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The list contains several new entries and highlights the trends affecting the trade, notably what the Chinese buyers like and the reasons for their preferences. Both performances are a reflection of Asian demand and the strength of the Rothschild name in these markets.
Aside from the growing power of First Growth Bordeaux, the seven page report in the drinks business identifies other high performing brands from Bordeaux, such as the second wine of Chateau Lafite Rothschild-Carruades de Lafite, Duhart Milon-the fourth growth owned by Domaines Barons de Rothschild (DBR) - the owner of Chateau Lafite close to this winery, Beychevelle in St. Julien and the Fifth Growth-Clerc Milon..
Outside Bordeaux, notable price appreciation appears to have occurred among top wines of Spain, Vega Sicilia and Pingus, while Henschke from Australia is a new entry as the 45th fine wine brand.
Burgundy too has shown rising power, with increases in prices and trade in Leflaive, as well as Domaine de la Romanée Conti, Rousseau, Raveneau and Comte Lafon.
On the other hand, as the article ‘exposes’, Champagne has suffered this year, with all top prestige cuvées slipping down the list. However, vintage Krug owned by LVMH has held its place in the top ten.
Overall the results show that packaging, ease of pronunciation, commerciality and ultimately the brand’s image in Asia appear to be dictating the power of a fine wine.
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