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Compiled by Intangible
Business, the report titled 'The
Power 100- The World's Most Powerful Spirits and Wine Brands 2008' has
evaluated over 10,000 brands across the world.
The brand numbering is based on the assessment of both
the financial contribution of each brand alongside their strength in the
eyes of the consumer.
Smirnoff has been adjudged as the top brand overall
followed by Johnny Walker.
Intangible
Business is the world's leading independent
brand valuation consultancy, specialising in the valuation and development
of brands. It has valued and advised some of the world's biggest brands
from a management, legal and financial point of view.
The study uses a robust methodology which takes into
account the consumer's perception of brand strength and its financial
performance. A panel of leading international drinks experts score each
brand on a variety of measures and these scores are combined with hard
volume data to create a league table of the most powerful international
drinks brands in the world.
Here are the wine brands that find a spot in the Top
100 spirits and wine brands:
| 1. |
Gallo |
Gallo |
USA |
18 |
| 2. |
Hardy's |
Constellation |
Australia |
19 |
| 3. |
Concha Y Toro |
Concha Y Toro |
Chile |
21 |
| 4. |
Robert Mondavi |
Constellation |
USA |
36 |
| 5. |
Yellow Tail |
Casella Wines |
Australia |
38 |
| 6. |
Beringer |
Fosters |
USA |
44 |
| 7. |
Jacobs Creek |
Pernod Ricard |
Australia |
47 |
| 8. |
Sutter Home |
Trinchero Family Est. |
USA |
52 |
| 9. |
Lindemans |
Foster |
Australia |
60 |
| 10. |
Blossom Hills |
Diageo |
USA |
63 |
| 11. |
Wolf Blass |
Fosters |
Australia |
75 |
| 12. |
Kendall-Jackson |
Kendall-Jackson |
USA |
82 |
| 13. |
Banrock Station |
Hardy Wine Co. |
USA |
83 |
| 14. |
Penfolds |
Fosters |
Australia |
84 |
| 15. |
Inglenook |
Robert Mondavi |
USA |
86 |
| 16. |
Torres |
Torres |
Spain |
88 |
| 17. |
Kumala |
Vincor Int. |
South Africa |
98 |
Chile, Spain and South Africa seem to be the party spoilers for the USA
and Australia who have virtual brand monotony.
France may not enjoy the brand popularity in the still wine section but
has a near monopoly in the sparkling wine sector with only Freixenet (49)
and Martini (100) give some competition to Champagne brands.
Moet Chandon is the obvious king (14). Other brands enjoying a spot
in the Top 100 Spirits and Wine Brands are Veuve Clicquot (26) also owned
by LVMH. Other brands at the fag end of the ceremonial parade are Laurent
Perrier (73), Piper Heidsieck (74), Mumm (76), Dom Perignon (79), Taittinger
(91) and Nicolas Feuillatte (99).
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