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Posted: Sunday, 30 May 2021 14:00


Wine Future Business Seminars for New Wine Paradigm

May 30: Past year made it clear that the way the wine business will be carried out in the Post-Covid era will see significant changes and therefore the organizers of Wine Future Conference have devised Online Business Seminars which will include latest Strategies for Digital Marketing, Social Media, Sales, Consumption, and Event Management for the Wine and Hospitality Industries, writes Subhash Arora

Following the successful relaunch of the Wine Future online conference in February 2021, the organisers of the event- Chrand Events have tied up with The American College in Spain and collaborated with DF Consults, Balzac Communications, FIU Chaplin School of Hospitality & Tourism Management, Pix and Wine Style Travel and announced the launch of online Wine Future Business Seminars. The first such seminar will be held on 21-25 June, 2021 from 3.30pm to 7.30pm CEST (9:30am to 1:30pm EDT) which translated into 7 pm-11 pm Indian Standard Time (IST), via Zoom conference.

“The world is currently undergoing several crises, such as the Corona pandemic, economic recession, and the climate change. The hospitality and wine industry need to implement innovative marketing techniques, promotion and organization of events to improve consumption and sales,” states Pancho Campo, a former master of Wine, CEO of Chrand Events and founder of Wine Future.

Also Read: Wine Future 2021: Well Curated International Virtual Conference

Course Content

The course is designed to suit the wine and hospitality industry, including wine producer, distributors, importers, restaurants, hotels, retailers, caterers and sommeliers, wine aficionados as well as other professionals who recognize new demands and wish to work on effective solutions for future growth.

The Wine Future Business Seminar would include Pancho Campo (Chrand Events), David Furer (DF Consults), Michael Wangbickler (Balzac Communications), Paul Mabray (Pix), and Gloria Vallès (Wine Style Group) as instructors. The course will also feature appearances by CEOs, managers, sommeliers, directors of wine promotional bodies, wine personalities and writers.

Also Read: Curtain Raiser for Wine Future Virtual Conference on 23-26 Feb

Subjects covered will include:

  • Industry Analysis
  • Marketing Strategy
  • Social Media and Digital Marketing
  • PR, Communications, and Media
  • Sales and Promotion
  • Online Sales
  • Event Management
  • Wine Tourism
  • Labeling and Packaging
  • Neuromarketing

A registration fee of $675 provides 18-20 hours of virtual lectures. Wine Future/Chrand Events will also give a diploma for passing the course. Discounts may be available to governing bodies, companies, and private groups. In addition, the program may be adapted to a tailor-made program for interested entities. In fact, delWine has been assured a discount of 30% for the designated group from India. Write to delwine@delwine.com for details.

It may be clarified that delWine or the Indian Wine Academy has no commercial tie-up with the organisers except that Subhash Arora was one of the participating Speakers in the 3rd edition of the Wine Future Conference in February 2021 as well as the second edition in Hong Kong and was extremely impressed by the line-up of Speakers.

Also Read: Winefuture Hong Kong Impresses in Parts

To register or for more information about Wine Future Business Seminar is available at  http://winefuture.org,   https://www.chrand.es/en/ or peruse the Brochure HERE.

Subhash Arora



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