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Posted: Tuesday, 01 September 2020 22:51

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Brad Pitt to release Fleur de Miraval Rosé Champagne on 15 Oct

Sep 01: Thanks to the celebrity status of Brad Pitt and Angelina Jolly, their Miraval Estate having a JV with Famille Perrin and boasting consistent premium quality of Rosé, has become a household name, so it was natural that when Brad decided to produce Rose champagne, they chose Fleur de Miraval label in collaborating with a producer in Le Mesnil-sur-Oger and announced yesterday the Release date of 15 October 2020, hopefully in time to celebrate the demise of Covid-19, writes Subhash Arora

During my meeting in September last year with Pierre Perrin, brother of winemaker Marc Perrin of Chateau de Beaucastel and Famille Perrin in Chateauneuf du Pape, it was good to learn that it was business as usual at Miraval Estate, despite the split between Brad Pitt and Angelina Jolie after they had jointly invested in the Miraval Estate in 2012.

In fact, thanks to the ever-growing popularity of Miraval Rosé, they had also introduced Studio by Miraval and estate’s super premium rosé called Muse by Miraval last year, making only 2,000 magnums from grapes harvested in 2018. While the expected retail price of this super-premium Rosé was around €280, a bottle was sold in May 2019 for €2600 during Cannes Film Festival!

As explained by Perrin, the wine did not have only the star celebrity image. Brad is a passionate pink wine lover and takes personal interest in the minutest details of the production process. Therefore, it was no surprise that when he chose to make champagne with his partners, Famille Perrin, he chose to focus only on a Rosé Champagne and choice of Fleur de Miraval was a simple choice, though the project progressed in full secrecy for five years.

The pink champagne has been inspired by the legendary Countess Fleur de Miraval who was born in Provence and drank only Rosé champagne because of her roots being from Provence in the South of France.

After the initial announcement of the champagne in January, Miraval said yesterday (31 August) in a Press Release that the limited edition of release Fleur de Miraval, will be launched formally in the US on October 15.

Pitt explains, ‘Champagne conjures up feelings of celebration, quality, prestige, and luxury. But rosé Champagne is still relatively unknown. Backed by our success with Miraval in Provence, I wanted us to try to create the defining brand of rosé Champagne, focusing our efforts on just this color." Created by the unique and preferred 'saignée' method, Fleur de Miraval will be the only project in Champagne making exclusively rosé champagne.

The family joining the project has its roots in Champagne for six generations. The Péters family, established in Le Mesnil-sur-Oger in Côte des Blancs near Epernay, has been making Champagne from their own grapes since 1919.  Pierre Peters Champagne enjoys a Grower Champagne producer status (Récoltant-Manipulant) RM. Today Rodolphe Péters' family owns 50- acre estate, 40 acres of which are Grand Cru vineyards, mainly around Le Mesnil-sur-Oger. Pierre Peters Champagne is exported to around 70 countries and is considered excellent Blanc de Blancs champagnes. Rodolphe has been a fan of Château de Beaucastel wines from Chateauneuf du Pape and has been quite close to the Perrin family.

‘This blend of Chardonnay grapes of different vintages constitutes 75% of the final blend with the balance 25% being from young Pinot Noir grapes, giving the bubbly its subtle, pink color. Its tangy notes of redcurrants and raspberry energize the delicate minerality, salinity and iodized expression of the Chardonnay grapes. The wine is aged on lees in the dark cellars in Le Mesnil-sur-Oger for three years before being released. Champagne is extremely sensitive to ultraviolet rays and sunlight, so each bottle is lacquered to avoid exposure to light until the day the bottle is opened’, says the official Press Release.

Quality and exclusivity of such a champagne with celebrity status comes at a price. According to the Drinks Business, it will be priced at around $390 in the US. It might find a niche market with the affluent connoisseurs of exclusive Rosé champagne in India where one does find super premium champagnes like Dom Perignon, Cristal and Ace of Spades as well.

For earlier related Article, please visit:

Miraval: A Tale of Brangelina and Famille Perrin of Beaucastel

Brangelina Rose-Case for 500 mL size Wine Bottles for India

Subhash Arora




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