India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Taking off to help Austrian Wines Take Off

Posted: Monday, 29 September 2014 16:45

Taking off to help Austrian Wines Take Off

Sep 27: Thanks to the Austrian Trade Commission and the Austrian Wine Marketing Board represented by Christian Dworan who later went to Annapoorna-Mumbai on September 24-26 to showcase Austrian beauties from iconic producers like Gobelsburg, Bründlmayer and Kracher, a select few in Delhi and Mumbai were fortunate to taste world-class Austrian wines, but one wonders if they were also introduced to the beauties imprinted on the Young Female Winemakers Calendar 2014 with 12 scantily clads posing to help wine sales

Click For Large ViewIntroduced by a publishing company owned by an Austrian woman, Ms. Ellen Ledermüller-Reiner, the  JungWinzerinnen (Young Women Winemakers) Calendar has been promoting Austrian wines from different wine regions displaying pictures of young, sexy ladies in the wine making industry in their lingerie to attract the attention. It is not clear how much sales have been pushed up but the calendar has been doing brisk business of selling the limited-edition calendars (4, 000).

Twelve women from different wine-making regions of Austria-like Burgenland, Niederösterreich (Lower Austria), Styria and Vienna have taken off their clothing except lingerie (quite similar to the Kingfisher Calendar in India-except that these ladies are not professional models but winemakers showcasing some aspect of wine or winemaking and are committed to the promotion of national wine industry.

Click For Large ViewAccording to the website of the Burgenland-based publisher Ledermüller-Reiner who is the brain behind the concept, the calendar presents wines in a sexy, modern way and shows the industry through the young and dashing girls from Lower Austria, Styria, Burgenland and Vienna. The 12th edition of the 2015 calendar will be limited to 4000 prints and will be thus a collector’s edition too. It shows reportedly the different processes the young female winemakers go through to make wine –even though scantily but attractively clad. Pruning, harvesting, cleaning tanks, lying on steps holding a carafe of the well-known white signature wine of Austria-Grüner Veltliner are a few of the pages in the calendar.. The sales price of the calendar is indicated on the website at €25

Click For Large View‘It really helps the wineries, because we get so much publicity from the calendar, which is a big hit,’ Ledermüller-Reiner had told in 2011 before the launch of 2012 calendar. As she had promised them, it is designed to attract attention and be sexy, but not be cheap or overly erotic.

‘The aim of the calendar is to promote Austrian wine, which has been largely devoid of sexiness following the anti-freeze scandal of the 1980s. That's not to say it isn't good: Grüner Veltliner and Riesling from above the Danube has held critics' attention for some time, and vibrant, red Blaufränkisch wines are well on their way to becoming favorites of hipster sommeliers”, reported Decanter in a report in 2011.

If you Like this article please click on the Like button   


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet