India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Middle aged women may benefit from a Glass of Wine

Posted: Thursday, 12 July 2012 17:58

Revelation- Moet is not a Machine after all

July 12 : Setting out to dispel doubts in the minds of champagne connoisseurs about the volume-driven industrial quality of Moet Chandon, the Cellar Master Benoît Gouez spoke at a Moët Brut Imperial base wines tasting in London on Wednesday, insisting it was not a volume-driven machine and that they cared about quality in detail as well.

As if to offer an acid test Gouez emphasized about his decision to delay the 2011 harvest for a week and send 800 pickers home while still paying them, apparently a first in the history of the company, according to the report by Drinks Business.

He indicated that he might have done it to improve the chances of the vintage. Being candid about it, he said, “I wanted to send a message out to the Champenoise that we care about quality.”

However, the big issue here might have been, as he admitted,” whether I could get a vintage wine out of it. It paid off, but I still haven’t decided if I’m going to declare the 2011 vintage or not.”

Although champagne is generally a Non-Vintage wine, in that wines from various vintages are blended to keep the quality consistent, during good years the winemaker may decide to declare it a Vintage Champagne, using wines only from that vintage. Vintage wines from Moet fetch almost twice as much though the incremental  cost may be a fraction of the difference.

“The cost was an issue for financial people”, said Gouez. But in the process, he may have doubled the value of champagne in case it is branded a Vintage. During the past two decades, there have been hardly a couple of years when no Vintage was declared and 2011 will, most likely, not be that once-a decade year either.

As he conceded, being a big company has its advantages.” Bigger is better because it gives you access to the best grapes and buys you the luxury of choice. We were only able to stop the harvest because we’re big,” he said. What he perhaps meant was that being big they could squeeze the growers more, in terms of prices. (Remember the example of Champagne Indage- later changed to Indage Vintners).

Moet makes 26 million bottles of Champagne, about 8% of the total production of the region. At over 2 million cases it is more than the entire annual wine consumption in India, which is estimated at about 1.6 million cases including 280,000 cases of imported wines,. Moet maintains about 8% of the market share here as well and perhaps is the second biggest selling brand behind Jacobs Creek, another industrial wine, technically well-made, popular international brand. 

Interestingly, while he confirmed that 2005 will not be declared as Vintage year for his company, Gouez predicts that many Champagne houses will release 2005 to cash in on the success of the 2005 vintage in Bordeaux and Burgundy.

Subhash Arora

It is important to point out that it is absolutely incorrect to call the ubiquitous champagne Mo-ye, or MoYeah. It is not a French name but Dutch name after the gentleman who started the company. Mo-et or Moe-tt are both correct pronunciations- just like Vintage shoud not be pronounced as vintaage-as it is not a French but an English term-editor


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet