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Delhi Wine Club
Launch: Sensi Wines at Four Seasons Make Sense

Posted: Thursday, 20 October 2011 15:56

Launch: Sensi Wines at Four Seasons Make Sense

Oct 20: The vibrant Mumbai witnessed yet another warm get together of a wine producer from Tuscany with the wine lovers from the city, made possible by a young, suave wine importer from Kolkata at the neatly arranged conference hall at the relatively young and classy landmark hotel Four Seasons in Worli where Massimo Sensi conducted a guided tasting of his wines, writes Sidd Banerji who attended the event on behalf of delWine on Tuesday.

Sidd with Mr. Kapoor, Massimo, Kadambari and a guest.
The third generation family member and the present Tuscan owner and producer, Massimo Sensi was present to conduct a guided tasting session for the press and other invitees from the trade and hospitality sector. The most striking feature of the total presentation was the sincere and down to ground passionate fervour. Massimo passionately expressed to the audience. He said he was here not only to sell wine but create family bonding amongst his patrons. He explained that this was their worldwide policy. The message he carried was deep and personal, even touching upon some of the personal details about the family. 'I carry such sentiments all through and in every market of ours. The clean and clear atmosphere we maintain, the quality and certification we assure, deserve similar audience. Then only I feel my duty is done, paying proper tribute to my family, my ancestors,' he said.

It was heartening to listen to him and everyone, while sipping the three labels- Pinot Grigio, Montepulciano d'Abruzzo and Chianti which were tasted that afternoon, got impressed and appreciated with admiration his openness.

The white wine- Sensi Pinot Grigio was with its usual fruity, flowery fragrance-slightly sweet and adoringly smooth. It struck a bell somewhere inside me that it would go very well with our vegetarian dishes too, specially the South Indian ones with lavish coconut milk used. Even to pair with pasta and vegetarian noodles the wine would be suitable. Amongst the red varieties we tasted, Sensi Montepulciano d'Abruzzo was a soft wine with less acid and tingling feeling afterwards. As Sensi stressed, this Montepulciano grape based wine, would be delicious on its own even without food-nice glass filler in between friendly sessions.

The third wine presented was the Sangiovese based Sensi Chianti DOCG which took the honors at the session. Most of the tasters admitted its superiority to go well with multi cuisine possibilities. The strong presence of it with a deep woody smell gave the well balanced variety an edge over others. It would be a great complementary wine for especially heavy, spicy non vegetarian meals.

The samples were convincing enough of the expertise of the 120 years old family business. No wonder the brand is already well received in several parts of Asia including Japan, Australia, Singapore, Hong Kong and Thailand. Sensi is also sold all over Europe as might be expected.

Sensi with the audience

The session started with an attractive Audio Visual about the company established in 1890, which was admiringly well made. Italian string music and an expert throw of colors romanticized the production. The family stories were well recorded thru historic photographs and vivid narrations.

Sensi- the brand and the person, are new to India but one can see the promise and commitment amongst the team including the young and focused importer, Kadambari Kapoor, founder of Gusto Imports P Ltd. in Kolkata to take the mission to a great height. Having an office in Mumbai too will be a big help to Kay as she is fondly called by her friends. The ‘Sensi Collezione’ is available in Mumbai, Pune and Kolkata.

Sidd Banerji


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