India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club

Posted: Monday, 12 July 2010 17:56

Wine from the Vending Machines in US

Selling wine through the wine shops and supermarkets will never become passé but the American state like Pennsylvania with some of the very orthodox liquor laws in the US, has recently introduced the country's first wine kiosks, making it a possible source of marketing under government control.

The vending machines have been installed on an experimental basis inside two grocery stores in Harrisburg and if the experiment is successful, the state Liquor Control Board plans to place the high-tech alcohol automats in about 100 other stores.

Customers using the machine at a popular supermarket Giant seem to be happy if it becomes permanent as "this is just convenient one-stop shopping," said a customer from the area, according to a report by AP.

The concept may seem paradoxical within the complicated liquor laws of the State where individuals may buy wine and liquor for home consumption only in state-owned stores like in Delhi till a couple of months ago. Private beer distributors sell cases and kegs only while the Licensed corner stores, delis, bars and restaurants can sell beer to go, but only up to two six-packs per customer. Selling wine from the supermarket shelves is still not allowed. The State Liquor Board has tried to become more consumer-friendly in recent years and has opened 19 full-service state stores in supermarkets.

The board feels that the kiosks will be another step toward modernization and will add ‘another level of convenience in today's busy society’. As might be expected the wholesales have raised strong objection as they doubt if the machines will stop illegal sale to underage people although the machine has a system of checking the age.

Kiosks are bout the size of four large refrigerators and are provided free in exchange for the permission to sell ads on the attached flat-screen monitors. An ATM-type device is installed at one end. The customer chooses the wine on a touch-screen display, swipes an ID card, blows into an alcohol sensor  and looks into the surveillance camera. A government employee at a remote location approves the sale after verifying that the buyer isn't drunk and matches the photo ID. The whole process reportedly takes only 20 seconds. 

As may be expected, the sales are not targeted at wine connoisseurs, but they're not the targeted audience but an average consumer who wants a nice bottle of wine with their dinner the same evening is expected to benefit from the technological advance.

Japan and Europe have beer vending machines and perhaps scattered wine vending machines already but the concept is new in the US and it may be a few decades away in India yet. But with the technology advancing rapidly and India catching on to the applications even in retail fast, it may not be a utopian dream for very long.


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet