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Delhi Wine Club

Posted: Friday, October 30 2009. 11:22

Amazon Wine Sale Plans Shelved

Bogged not as much by the recession, as the labyrinth of complicated US state laws about wine sales, the biggest online retailer, has abandoned plans to sell wine in the US, almost a year after reports about its proposed scheme of direct wine sales surfaced in the media.

'According to Decanter, a company spokesman has confirmed that Amazon will not be getting into the wine business. Apparently, it declined to reveal further details after an email from a senior executive to a number of wineries was leaked to the US media. 'I am very sorry to let you know we have recently decided not to resume shipping,' Amazon senior account manager Dini Rao said in the email.

'As you know, we were excited to work with you to build the Amazon wine business. For that reason, this was a very tough choice for us.'

Amazon's plans to sell wine direct have been full of problems from the beginning, caused by the complicated regulatory and distribution system in the US. It hoped to ship to up to 26 states, but its logistics partner, New Vine Logistics, ceased trading in June this year, before being taken over by Inertia Beverage Group.

'There were just too many issues with fulfillment and distribution to make it worth their while,' the source said. 'If anyone could have made it work, they would have – but shipping wine in the US is a logistical and regulatory nightmare ‘according to the source.

DelWine had reported about the imminent step in September, 2008. To read the article, click


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