April 28: Vinexposium has announced two independent but co-located, trade-only events, Vinexpo America and Drinks America, under one roof to be held on 9-10 March 2022 at the Jacob K. Javits Convention Center in New York City, writes Subhash Arora, as the world is grappling with the Corona crisis and most events in 2021 having been cancelled or postponed till 2022
Vinexpo America is nothing but a repositioning of the former Vinexpo New York, which served as the premier international exhibition for wine and spirits professionals in North America for 3 years, before the 2021 pause due to the Covid-19 pandemic, according to the Wine Industry Advisor. In its new Avatar, Vinexpo America will focus exclusively on wines and will have representation from the top-producing regions of the world.
Drinks America is a new expo created to cater to the continuing rise in consumption of spirits and RTD beverages and will feature a wide array of spirits, beer and sake from producers across the globe. One single Registration will provide entry to both the events.
Exhibitors will have the visibility to all buyers, decision makers and influencers from both events and unlimited free guest invitations. A new business matchmaking service will facilitate one-to-one meetings during the two-day exhibition.
“The launch of our events in the United States in 2022 is designed to coincide with the resumption of trade between Europe and the USA. Vinexpo America aims to embrace the entire North American market, alongside Drinks America. It has become crucial to offer our customers a comprehensive business platform that matches the scale of the American continent and 
includes spirits, craft drinks and beers alongside wine,” says Rodolphe Lameyse, CEO of Vinexposium.
Most of the Shows organised for 2021 were either cancelled or offered in a digitised or hybrid form due to Covid. This Show has been planned in a brick and mortar form. Details will unfold as the year goes by.
Vinexposium is the world’s leading organiser of wine and spirits trade events. It is a joint venture between Comexposium and Vinexpo Holding. It offers an enhanced range of high-performance events, tailored to different market segments. Its bouquet of events includes: Wine Paris & Vinexpo Paris, Vinexpo America & Drinks America, Vinexpo Hong Kong, Vinexpo Bordeaux, Vinexpo Shanghai, and WBWE Amsterdam and WBWE Asia where Subhash Arora has been a regular visitor-Covid-19 in 2020 notwithstanding.
Subhash Arora
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