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Sula Brut Limited Edition for Holi

Posted: Wednesday, 23 March 2016 18:02


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Sula Brut Limited Edition for Holi

March 23: After the successful launch of Sula Brut Tropicale with special, funky, paisley motifs, the largest wine producer has unleashed its creative capabilities to bring out a ‘Limited Edition Sula Brut’ in Maharashtra, Delhi and West Bengal with only 1000 cases produced, making it a fun bubbly for the festival of colours and wine for the aficionados, writes Subhash Arora who feels this is the best gift one can take for the hosts celebrating Holi or to send them as a Thank you gift the day after since Holi is a dry day

Holi is India’s favourite colour festival that also calls for some suroor for many from the harmful bhang (an indigenous alcoholic concoction) but somehow the best wine combination may be a sparkling wine-champagne, cava, Prosecco or simply a wine made from Methode Traditionelle. For the initiated ones there is Sula Brut Limited Holi edition that has a special significance in that the beautiful and colourful motif has been changed to a similar label with the colours of Holi.

The product has just been introduced to the market and will be discontinued after the 1000 cases specially produced for the festival are consumed. So it not only has a special reference, but is being made available at no extra charge at Rs. 1050 across India. The ‘Limited Edition Sula Brut’ is available in most shops in Maharashtra, Delhi and West Bengal. Produced by the traditional method of second fermentation in the bottle, the ‘Methode Champenoise sparkling wine’, comes in a colourful, groundbreaking and stunning packaging, according to the company. Although CIVC in Champagne does not seem to mind it, it is a matter of record that Methode Champenoise cannot be mentioned on any bubbly unless it is made in Champagne. But that does not take away from the wine based primarily with Chenin grape and with a bit of Chardonnay grapes.

The design that displays splashes of bright colours across the bottle is inspired by the chaotic beauty and vibrancy of Holi, with blue handprints work as a perfect motif, signifying how Holi brings out the child in everyone. Colours on the bottle seem truly lifelike, denoting the exuberance and joie de vivre that only Indian festivals like Holi typically exude. The never-done-before activation in the country not only reflects Sula’s pioneering spirit but also shows how Sula is rooted in its Indian origin - taking pride in the multicoloured ethos that is India.

Sula Brut is fruity, crisp with flavours of citrus. The bubbles make it an interesting addition to the portfolio-although the packaging is super-exclusive and highly limited in terms of its availability through the retail store.

We recommend to boycott Bhang and imbibe Sula Brut Limited Holi edition; buy some bottles-keeping one to be presented to the Holi hosts and the others for presentation or evening drinking if left over. You will have a nice celebration.

Subhash Arora

Tags : Sula Brut Tropicale, Limited Edition Sula Brut, Holi, champagne, cava, Prosecco, Methode Traditionelle, Sula, Sula Brut

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