India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
Skip Navigation Links
About Us
Indian Market
Wine & Health
Wine Events
Retail News
Contact Us
Skip Navigation Links
Wine Tourism
Book Review
Photo Gallery
Readers' Comments
Video Wall
Media Partners
Ask Wineguyindia
Wine & Food
Wine Guru
Gerry Dawes
Harvest Reports
Mumbai Reports
Advertise With Us
US Report on Indian Market Released
Top Ten Importers List 2015-16
On Facebook
On Twitter
Delhi Wine Club
Marks & Spencer UK to sell Jewels of Nasik

Posted: Monday, 26 May 2014 18:25

Marks & Spencer UK to sell Jewels of Nasik

May 26: After scouting around wineries in India and working with Sula Vineyards for close to a year, the UK based Marks and Spencer launched their label ‘Jewel of Nasik’ with 3 variants recently when Cecilia Oldne, Sula's Global Brand Ambassador and Head of International Business was in London, reports Subhash Arora who opines that the real jewel from Sula is Rasa Shiraz which won a Silver medal in the Syrah-du-Monde annual competition last week

Click For Large ViewJewel of Nasik Sauvignon Blanc, Zinfandel Rosé and Tempranillo- Shiraz have been priced at £6.99 and are already available in 250 stores of M&S across the UK, says Cecilia who had a long chat with Arora about the launch and other projects in UK after her recent visit to London and other UK cities. Two containers of the 3 labels were shipped last month and were available for launch a couple of weeks ago. The response has been very good and looking at the current sales pattern, Sula expects another order in the next 6 months. ‘We are also exploring markets for this label outside UK jointly with Marks and Spencer.  M & S has had several tastings including press and staff tastings with promos carried out for the range. Visiting some of their stores last week, I could see a lot of excitement around their first Indian wine. When chatting with the staff the response was very encouraging with them even recommending to me the range, not knowing where I was from,’ says Cecilia who  is a Swedish national. She has been working with Sula since 2007 but has maintained the colour of her skin and nationality. She was chosen as one of the Top Ten Women in Wine by delWine in 2013.

Jewel of India

The brand ‘Jewel of Nasik’ is owned by M&S but the long term contract will ensure that Sula will be the sole supplier for wines. In fact, the back label clearly shows it was made by Sula and gives a bit of history of Sula as well. The retail price of £6.99 has been kept very reasonable considering that the customs duty in UK is £ 2.05 for a 750ml bottle and the price includes VAT of £1.40, leaving only £3.55 (Rs.350) for Sula and Marks & Spencer, indicating how competitive the UK market is.

The quality specs fall in their Premium Range category. The flying winemaker of M & S, Jeneve Williams from New Zealand worked with Sula’s Chief Winemaker Ajoy Shaw to make wines Click For Large Viewsuitable for the UK palate and matched with Indian food. White wine is the same as the regular Sauvignon Blanc while the Rosé is slightly dryer than Sula Rosé at 5 grams/liter compared to the sweeter Indian version at 15 grams/liter. The red is a Tempranillo- Shiraz blend that is not on Sula’s portfolio in India but made exclusively for M&S.

Rajeev Samant, Founder CEO of Sula Vineyards is quite pleased with the Agreement. He says, ‘Sula and M&S share the same ideologies, following the strictest standards also when it comes to sustainable practices. M&S’ ultimate goal is to become the world’s most sustainable major retailer. We fully support this plan as we strive to become one of the world’s most sustainable wine producers and thus this association is a perfect fit.’

Sales Direct

Interestingly, the sale was made directly and not through their distributor Hallgarten Druitt for whom she conducted tastings in London, Bristol and Lincolnshire for select costumers and sales teams across the country. Hallgarten distributes Sauvignon Blanc, Chenin Blanc, Viognier, Zinfandel, Shiraz and Dindori Shiraz, focusing on-trade, including restaurants and hotels. They have Sula listed also in boutique wine stores, cruise-liners and Amazon UK. They will also showcase the Sula portfolio Click For Large Viewat the 34th edition of London Wine Fair in Olympia starting on June 3.

Cecilia also conducted tastings for Direct Wines when in England for their sales team including customer service. Customers of Laithwaites, the world's #1 direct-to-consumer wine merchant, will have a Nasika Sauvignon Blanc in the summer selection.

Sula Vineyards exports to 25 countries across Asia, Europe, USA and Canada. In 2013, the company showed strong growth rates in the competitive global marketplace. Cecilia is quite elated at the turn of events in the UK market which has become its No. 1 export market. ‘One of my goals when joining Sula was to establish India with Sula at the forefront as a renowned wine producing country on the world wine map. I believe this is a giant step in that direction and we are thrilled about this accomplishment,’ she says.

In the meanwhile, Sula Rasa Shiraz has won a silver Medal-the only medal won by any Indian wine in the Syrah-du-Monde annual competition 2014.

Subhash Arora

Tags: Jewel of Nasik, Sula, Marks and Spencer, Rajeev Samant, Hallgarten Druitt, Sula Vineyards, Sula Rasa Shiraz



C.McCall Says:

Just opened a bottle and had to Google to see if anyone else experienced a very weird chemical taste from this wine. (Tempranillo/Shiraz). HOrrible. Undrinkable. Going back to M&S.

Posted @ November 08, 2016 11:25


Subhash Arora Says:

The producers like to attribute it to 'soil'. I guess you get used to the difference after consuming a few times. But your point is well worth noting. Thank you. Subhash Arora

Posted @ Sep 27, 2016 11:45


Chas Says:

This has a really strange aroma and tastes strongly of cumin. Maybe an acquired taste?!

Posted @ Sep 27, 2016 11:15


Mr Daveharris Says:

This is the foulest tasting wine I have ever drunk. Tempranillo Shiraz. It will be interesting to see if this gets Posted. Id also like to know if there are other complaints. Its going back to M&S as soon as possible. This was bought as a Christmas Present and only opened Sun 18 Jan 2015 for 3 of us at dinner. Embarassing.

Posted @ Jan 21, 2014 17:45


Subhash Arora Says:

We have been informed by Sula that the online delivery solutions  of Marks and Spencer do deliver wines to the your address in Ipswich. You may order the wines online for delivery to your doorstep. A link to the order webpage below;

you may check for stocks at the 2 local M&S stores in Ipswich. Details below:

Tel: 01473 623482

2.       IPSWICH, 14-16 Westgate Street, Ipswich, United Kingdom, IP1 3EF.
Tel: 01473 219555

Enjoy the 3 Jewels of Nasik. Cheers. Subhash Arora

Posted @ June 02, 2014 16:11


Mr Ganguly Says:

How can I order this wine ( Jewel of Nasik-white wine-we live in Martlesham Heath-Ipswich IP53SR. 01473-625321. Regards Sujit Ganguly

Posted @ June 02, 2014 13:45


Want to Comment ?
Please enter your comments in the space provided below. If there is a problem, please write directly to Thank you.

Generate a new image

Type letters from the image:

Please note that it may take some time to get your comment published...Editor

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy, World Wine, World Wines, Retail, Hotel


Copyright©indianwineacademy, 2003-2020 |All Rights Reserved
Developed & Designed by Sadilak SoftNet