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Dalvina from Macedonia Launched in Tamil Nadu

Posted: Thursday, 24 April 2014 10:59

Dalvina from Macedonia Launched in Tamil Nadu

Apr 24: The once integrated European country Macedonia ruled India over 2300 years ago for a few years when Alexander the Great conquered Northwestern part of India but now the fragmented tiny country has taken a small step to win over the palates of Indian wine drinkers through the launch of Dalvina brand of Macedonian wines in two Southern estates of India last Saturday.

DrinksRus Beverages Pvt. Ltd, owned by the Australian distribution company DrinksRus Pty Ltd, has introduced its Macedonian wine brand Dalvina in India. Launched last Saturday in Chennai at a function attended by H.E. Mr. Toni Atanasovski, Macedonian Ambassador to India, the distribution is planned for Tamil Nadu followed by Andhra Pradesh this year.

Babu Srinivasan, CEO of the Indian arm reportedly said at the Launch, "We are exclusive importer and distributor of the Dalvina brand of beverages in India. Our plan is to launch seven categories out of the total 15 under the brand in India and will focus on the two states for current year".

The company is banking on the annual growth of 10% in the Indian market and uniqueness of the domestic Vranec range of grape used to make these kinds of wines which are available only in Macedonia, according to Srinivasan. Vranec is the most important red wine grape in Macedonia. But in fact, it is also a very important grape in the neighbouring countries of Montenegro and Serbia; all three were part of the erstwhile Yugoslavia, (where it is known as Vranac)- all considered to make wines with very interesting personality and which should hopefully be accepted by the Indian palates.

‘Considering that the competition in South-based companies in wine segment is nil, the company expect a first mover advantage in the segment’, added Srinivasan. Price starts from Rs 350 a bottle excluding duty and would go to Rs 1,500-2,000 per bottle.

The company would gradually expand the sales of imported wine in major cities and towns by 2015, Srinivasan said. "With the launch of Macedonian wines, the company is aiming to capture a 20 per cent market share in the next two to three years in the imported wine segment, he said.

A rather bold statement! This would translate to over 65,000 cases in the next two to three years. The leading importer Brindco sold 62,000 last year with Pan India presence. Really an uphill task considering that in the first thousand cases sold in a year of imported wines call for popping Champagne, especially in non Mumbai-Delhi-Bangalore-Goa belt. What’s more, the company claims it would gradually expand the sales of imported wines in major cities and towns by 2015- a clear indicator that the company is either not fully aware of the market dynamics or is being guided by the spirit of late Alexander the Great.

Madiza Wines started by Ravikant Popuri in Hyderabad in 2011 with wines from an Italian company sold 1200 cases till March 2013. Totally focused on wine sales, he was reportedly has been able to sell 1500 cases despite the difficult political situation in the state this year. That was a big an achievement to merit an article in DelWine last June. In terms of numbers, this is a miniscule number.

An ambitious target but it Macedonia has made a statement that it is in a hurry to conquer India and we welcome them to the world of imported wines.  Watch out for this space to see if they succeed in their mission.

Subhash Arora



Ivana Says:

Dear Subhash, Indeed a wondefful text re Macedonian wines especialy the Vranec, considered to be the Next Big Red! My beliefs are that the potential of this grape variety, perfectly domesticated in the country as in no other, & the wines it gives, is the future of recognizability of the Macedonian wines. It takes some time to appreciates Vranec wines- it's quite boisterous, with firm, strong & fine tannins, lots of dark fruits smashing down the palate...India & the fine palates of your country shall be conquered once more. Cheers!

Posted @ May 13, 2014 11:25


Alecsander Says:

Macedonia has never been a Greek Kingdom, Aegean Macedonia was annexed by Greece in 1913, and from this date the Greek Government started its deliberate global mis-information strategy in order to hold onto their new lands which the stole from Macedonians. Greece itself was created only in 1820, how can it claim to own an Empire that existed before its own creation. The world is waking up to lies that continually come from the Greek Government, they should be tried as war criminals for the atrocities they committed against the Macedonians.

Posted @ May 02, 2014 13:00


Subhash Arora Says:

My Macedonian and Greek friends, As zn says this site is about wine and love. I do know the internal problems of the two countries. I should tell you that I had mentioned about Alexander the Great as he and Macedonia are an integral part of Indian History- Even I knew about his battles and conquests when I was ten. So I thought this would give a good emotional and historical connect to our Indian readers. I have tasted Greek wine and have tasted wine from the Republic of Macedonia.I liked wines from both the countries. Let us stay friends on this website and have a virtual handshake with perhaps a virtual glass of Indian wine! Karalambro the Great, I am sorry I have edited your article to tone it down a bit. I know many Greeks who are committing suicide and many who know their own politicians are milking the country. But let's talk about wines from Greece and wines from the Republic of Macedonia,both of which have interesting wines. Cheers! Subhash Arora

Posted @ April 26, 2014 15:00


Karalambro the Great Says:

Whom are the Greeks kidding? If Macedonia was Greek, why would the Greeks claim that they were enslaved by the Macedonians? Why would the Greeks rebel against Alexander? Greeks fought to "safeguard the holly soil of Hellas" fighting the Macedonians. So it says on the monument erected for the fallen Greeks at Chearonea in 338 BC. Instead of erecting barriers for Macedonia why don't you go to work?

Posted @ April 26, 2014 14:17


zn Says:

Dear Hydrama, Let’s be clear about this: the Indian wine academy website is all about love of wine & wine business. In your comments there is no such a thing related to a wine. Very interesting, you are the only person who knows that the term “Macedonian wine” is forbidden in Europe & know everything about history and speak about politics…one more clarification for you the country name is the Republic of Macedonia.

Posted @ April 26, 2014 12:39


Subhash Arora Says:

You have raised a very valid and interesting point.I didn't know that myself. Thank you. Subhash Arora

Posted @ April 24, 2014 17:27


Hydrama Says:

Thanks for understanding,i would like also to notice that in Europe is forbidden, to wine producers from this country (FYROM), the use of term :Macedonian wine , a protected geographical indication (PGI) for our wines from the authentic Macedonia.

Posted @ April 24, 2014 17:10


Subhash Arora Says:

My understanding is that the present day Macedonia was a part of the bigger Macedonian empire part of which was in modern day Greece. (Thessaloniki- was in that Macedonian empire, for instance). I know that the people from this small country also claim that Alexander the Great was from Macedonia-their Macedonia. I know the political problems between the two countries- I have a few Greek friends and with the Indian partition into India and Pakistan I am aware of such complexities. But in delWine we talk of wine and not politics. I had the pleasure of tasting some lovely Greek wine a few days ago with Greek cuisine at the Ambassador's residence. Therefore, thank you for the comments which have been published. I thought let me clarify our stand too for our wine loving viewers. Subhash Arora

Posted @ April 24, 2014 13:10


Hydrama Says:

Macedonia was a Greek kingdom and is part of Greece ,since 1991 there's also a slavic-albanian state called FYROM ( Former Yugoslav Republic of Macedonia)which have nothing to do with Alexander the Great and ancient Macedonians.

Posted @ April 24, 2014 12:50


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