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Delhi Wine Club
Wine may be Indicator of your Personality

Posted: Thursday, 22 December 2011 14:04

Wine may be Indicator of your Personality

Dec 22: For the wine lovers their favourite wine is a matter of taste but a recent survey of 3,000 ¬wine drinkers in UK has suggested that our choice of wine is determined by our temperament, with the wine supermarket chain Oddbins conducting the survey at its 37 UK stores and claiming to have matched various personalities to different types of wine.

The results were compiled from ­customer tastings at Oddbins, the wine supermarket which was re-launched a couple of months ago after going into receivership. Customers at its 37 UK stores were given samples, asked to pick their favourite, then describe their ­personality. From the 12 most-selected wines, the researchers were able to match distinct character types with their preferred choice wine.

Loud, gregarious people like a “crisp and zesty” wine like ­Sauvignon Blanc. But serious, assertive characters might instead prefer a full-bodied Italian red like a Primitivo. Romantic couples typically wanted a “rich and lustrous” red like a Californian Pinot Noir. And party animals could be expected to favour something light like a Rose; according to the report.

Among other matches, the researcher say a traditionalist, such as the British Queen, might opt for an old-fashioned Christmas classic like a Rioja Crianza. Classy French whites were the most chosen drink of independent-­minded sorts, ­­while generous souls went for a Bourgogne. The research also found a wine for the tight-fisted, a Portuguese red, and the grumpy, a Chilean Cabernet Sauvignon.

The researcher obviously have more sales in mind rather than act like an astrologer and have put together a Christmas wine case with a bottle of each of the 12, “so there is something for ­everyone in there.” The reaction has been summed up a well-wisher of Oddbins, who writes, “Oddbins could be closing down again if it peddles such rubbish. Personality types Pseudo-psychology! The fact is that one chooses wine according to the food one is eating. If Oddbins has not grasped this fact then it will soon be for the chop again.”



Jonathan Says:

Arora Here is my comment - That well-wisher has obviously missed the point or never sold wine to the greater British public, if they had they would realise that the vast majority of that market do indeed stick with their favourite wine types no matter what or whether they are eating & if they had bothered to look at the 'research' would've recognised it as a bit of fun! Or perhaps they've had a sense of humour bypass. They also would have noticed the food matching suggestions throughout Oddbins offering. Kind regards Jonathan

Posted @ January 19, 2012 12:10


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