The results were compiled from customer tastings at Oddbins, the wine supermarket which was re-launched a couple of months ago after going into receivership. Customers at its 37 UK stores were given samples, asked to pick their favourite, then describe their personality. From the 12 most-selected wines, the researchers were able to match distinct character types with their preferred choice wine.
Loud, gregarious people like a “crisp and zesty” wine like Sauvignon Blanc. But serious, assertive characters might instead prefer a full-bodied Italian red like a Primitivo. Romantic couples typically wanted a “rich and lustrous” red like a Californian Pinot Noir. And party animals could be expected to favour something light like a Rose; according to the report.
Among other matches, the researcher say a traditionalist, such as the British Queen, might opt for an old-fashioned Christmas classic like a Rioja Crianza. Classy French whites were the most chosen drink of independent-minded sorts, while generous souls went for a Bourgogne. The research also found a wine for the tight-fisted, a Portuguese red, and the grumpy, a Chilean Cabernet Sauvignon.
The researcher obviously have more sales in mind rather than act like an astrologer and have put together a Christmas wine case with a bottle of each of the 12, “so there is something for everyone in there.” The reaction has been summed up a well-wisher of Oddbins, who writes, “Oddbins could be closing down again if it peddles such rubbish. Personality types Pseudo-psychology! The fact is that one chooses wine according to the food one is eating. If Oddbins has not grasped this fact then it will soon be for the chop again.” |