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Carrefour Enters India with Cash n Carry

Posted: Friday, 31 December 2010 10:18

Carrefour Enters India with Cash n Carry

Dec 30: Carrefour, world's second largest retailer opened its first Cash and Carry store in India at Parsvnath Developer Limited's Metro Mall in Seelampur, a not-so-up-market locality in East Delhi yesterday.

Parsvnath Developers Limited (PDL) is one of India's leading integrated infrastructure developers with pan India presence having a diversified portfolio, including Metro Malls.

Carrefour, the second largest retailer in the world has marked its much awaited entry into Indian market by opening its first Cash and Carry (wholesale only according to current laws)  store after announcing earlier in September that it may enter India on its own in the Cash n Carry segment.

It had also said that the Mall would be opened in Delhi in about 5000 sq feet.

Recognising the advantages of this  location of the mall, the French retailer zeroed down on Seelampur Metro Mall for its first store. PDL is developing in total 13 malls on the metro malls on a B.O.T (Build, Own, Transfer) arrangement with DMRC (Delhi Metro Rail Corporation) in areas across Delhi.  The selected Metro Mall at Seelampur is the 8th Mall which PDL has completed and is considered an important step forward to decongest and diversify the areas where people can have a world class shopping experience.

Commenting on the occasion, Mr. Pradeep Jain, Chairman of PDL, said, "we are proud to welcome Carrefour,  into the booming retail market of India. This development will provide them with the most enviable location in capital and will provide the world class cash & carry experience to its customers".

Although air-conditioned stores like these are potentially excellent sources to make wine available to the middle class shoppers and especially women- the German company Metro Cash and Carry did an excellent job of wine sales in Bangalore as it entered India several years ago, Delhi excise laws insist on one year' s business existence before the license to sell wine and beer may be granted.

One can only hope that during this period the company will seriously consider adding Indian and imported wines for sale in Delhi and other cities where Carrefour will open new stores in future.

For an earlier related article in delWine visit


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