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Delhi Wine Club

Posted: Monday, January 07 2008. 1:00 PM

2005 Mouton-Rothschild Labelled

Château Mouton Rothschild has honoured the Italian sculptor Giuseppe Penone, by inviting him to illustrate the customary bottle label for the 2005 vintage of their Chateau wine. The label was unveiled recently.

Since 1945 the labels of their top wine have been designed by a different artist each year. The greatest names in contemporary art are present in this collection which is enriched every year.

The Italian sculptor was born in Garessio in Piemonte in 1947. He trained in Torino in the Arte Povera movement from his childhood. This famous Italian sculptor was the subject of a retrospective at the Pompidou Centre in Paris in 2004.

Penone will receive the traditional case of Mouton- Rothschild 2005. There is also customary to gift an additional case of the painter's choice of vintage.

Giuseppe Penone, like every Indian would agree that 1947 was a very good year (for our non-Indian readers' benefit, India got free from the shackles of the British on August 15 in this year).

'In his art, Penone seeks to link the vegetal world and the human body in works that display their powerful materiality. His drawing for Mouton 2005 evokes the vine-grower's green fingers, a living expansion of the vine leaf and at the same time the splayed hand of the drinker – soon to close round a glass of Mouton' says the company release.

In 1924, the Baron Philippe de Rothschild inaugurated the first "artist's label," which provoked vivid feelings in Bordeaux. The experiment was suspended and re-started in 1945 with the artist Philippe Julian, which was quite a success.

During these 60 years the most famous contemporary artists including Jean Cocteau, Salvador Dali, Cesar, Miro, Chagall, Andy Warhol, Picasso and luminaries like the Hollywood director John Huston and Prince Charles have illustrated one after the other each cuvee of this First Growth (since 1973) from Bordeaux.

Actually 60 vintages less one… 2003 vintage being an exception.

Celebrating the 150th anniversary of the business Baroness Philippine de Rothschild decided to depart from tradition and devote instead the entire label to Baron Nathaniel de Rothschild, her direct ancestor from the English branch of the family, who acquired the Mouton estate in 1853.


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