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 The socialite
heiress to the Hilton kingdom would have done more for the wine-in-the
can concept as well as the bubbly from the North Italy by her daring and
baring action.
The new advertising campaign is to launch her luxury sparkling wine in
a can. The Rich Prosecco is described as: "The perfect 'starter drink'
for your night or a special pleasure as a reward at the end of the day."
Paris, 26, is launching the new "bubbly blonde" drink - which
comes in original, passion fruit and strawberry flavours - in Berlin,
Germany, this week and in the US next year. She arrived Berlin yesterday
for the European launch.
 The venture
is the latest addition to Paris' expanding empire.
She already has her own perfume, jewellery range, shoe collection, bag
line and has released a pop album and starred in a number of films.
Paris spent 23 days in jail for driving with a suspended license. She
now makes sure there is a driver in toe. Drinking and driving to promote
her latest product will not land her into trouble but a lot of sales.
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