The survey was based on the sale of DOC, DOCG and IGT wines in 2006 in large-scale distribution centers like supermarkets. The most popular denominations after Chianti are: Montepulciano d’Abruzzo, Sangiovese, Nero d’Avola, Merlot, Pinot Grigio, Bonarda, Barbera, Vermentino and Barbera d’Asti.

The Chianti region of Tuscany is a favourite destination, especially for the British: it is often called “Chiantishire” by pundits.

Indian importers of Italian wines may like to know that the highest growth rates in 2006 were: Brunello di Montalcino, Nero d’Avola, Gewurztraminer, Morellino di Scansano, Verdicchio di Jesi, Dolcetto d’Alba, Bonarda Oltrepò, Barbaresco, Chardonnay and Rosso di Montalcino. All these wines are already available in India .

Large-scale distribution is affirming itself as the most relevant channel for wine sales in Italy : in 2006 the market share for wine sold by large scale distribution reached 69.2% in volume. A total of 52.9% of wine sold in supermarkets was DOC, DOCG and IGT wines.

With continuing liberalisation of retail laws in various Indian states, this sector will be the most expanding segment here too, with sales expected to cross 50% or even 60% in the next few years.

April 2, 2007