Starting with the 2026 edition of its Wine Paris event, Vinexposium will promote its events through a “segmentation” approach, comprising three ‘complementary pillars’. While ‘Wine Paris’ will naturally maintain top billing, more effort will go into pushing the ‘Be Spirits’ and ‘Be No’ exhibitions which will both run alongside their parent event.

Be Spirits, which first appeared in 2020, will be framed as a “standalone” event, although specific logistical details were not disclosed beyond the same dates as Wine Paris 2026.

As for Be No, Audrey Marqueyssat, Event Director of Vinexposium, said: “This is not about fruit juices or soft drinks, but a curated environment for professionals seeking alternatives.” He was ostensibly referring to the dealcoholizing of finished products like No Alcohol and Low Alcoholic wines and spirits which have been a rage in the western markets.

Group CEO of Vinexposium, Rodolphe Lameyse added: “What we are building in Paris is part of a broader 360° vision that we will roll out across our entire event portfolio. Starting in 2026, Vinexpo Americas, Vinexpo Asia and Vinexpo India will in turn adopt this segmentation.

“By staying ahead of major industry shifts, we pledge to support the sector’s international development with clear benchmarks and a shared framework.”

Rajan Sharma, CEO of InterAds Exhibitors, Indian partners of Vinexpo India, confirmed to delWine that they have already announced Be Spirits as a segment of the Show slated to take place on 3-4 October at the Jio Convention Center.

‘It will be a dedicated space within Vinexpo India designed to spotlight innovation, diversity and discovery across the spirits category’, says Rajan. He adds, ‘it will connect global producers with the Indian trade. Buyers look for volumes. They want value, storytelling standout products, Be Spirits is where those conversations begin.

India is one of the most dynamic spirits markets in the world today, making 99.2% of the total alcohol consumption. It is a youth-driven market with the median age of Indians being 28 years! About 10-15 million new legal age drinkers are added annually. There is a surging demand for premium diverse and wellness-aligned products.

It appears Vinexpo India, Americas, and Asia-and of course Wine Paris will have something new to offer. Prowein had almost a whole allotted to the NoLo wines and a separate section for Spirits this year. It appears that the two globally strong and popular Shows in the alcoholic and non-alcoholic (dealcoholized) beverages are getting better and bigger and more interesting for  producers as well as the visitors across these platforms, come October 2025.

Subhash Arora

I was the Advisor to Vinexpo India from the beginning in 2021 till December 2023 when I took a voluntary retirement due to my health and work-balance issues- Arora