Since 2017 ProWein has surveyed industry insiders along the complete value chain together with the world-famous Geisenheim University, including wine producers, exporters importers, specialist merchants as well as hospitality and HoReCa people. Over 1,000 experts from more than 30 countries took part in this latest survey in late autumn 2025.

The ProWein Business Report 2026 focuses on corporate success strategies in an increasingly challenging market environment. “The ProWein Business Report has, of course, served as a reliable barometer for the economic condition of the industry for years.

With this year’s edition Prowein Düsseldorf has intentionally taken it to the next level. It has moved away from pure analysis towards a strategic guidance tool for an industry undergoing transformation,” says Frank Schindler, Director of ProWein Düsseldorf.

Also Read : ProWein 2026 on 15-17 March to be compact and efficient

Early access for survey participants and ProWein exhibitors

In phase one the complete ProWein Business Report 2026 will be made available exclusively to the market players who actively participated in the survey as well as all exhibitors of ProWein 2026, starting on February 6, 2026. This means early access will be granted to those actors who determine the market today and will shape it tomorrow.

Also Read : ProWein 2025: Signal for Innovation and Preparedness for Wine and Spirits Sector

Report as an agenda for future

The ProWein Business Report 2026 is more than just a statistical document. Building on the results, new formats and depth of the content concrete options can be taken for actions, addressing key issues of the future of the industry. ProWein can thus claim to be more than just a marketplace and is an international platform that provides guidance, enables dialogue and makes innovations visible throughout the year.

Also Read : ProWein 2025: New Business Forum to provide Guidance to Stakeholders

Plans include:
· Themed Whitepapers: in-depth analyses of pivotal strategic questions including export strategies in times of tariffs and geo-political insecurities as well as successful business cases of importers, distributors, specialist retail and food service.

· Opinion Paper – leading players in the international wine industry take a position on selected topics in this Report, put them into context and provide further impulses for the strategic development of the market.

· Visionary Talks – The former Business Talks will take the shape of new Visionary Talks which will be offered that link analysis with attitude and future perspectives – consistently aligned with their slogan of ‘Shape. Create. Elevate‘.

Also Read : Prowein Study: Digitalization has significant Potential for Wine Sector

ProSpirits Business Report

After its successful debut last year, the ProSpirits Business Report will also see targeted further development and play a pivotal role for the international spirits market in future.

Also Read : ProWein Business Report: No-Low Alcohol Wine Market Expanding fast globally

Subhash Arora